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       #Post#: 64--------------------------------------------------
       This can be underlined with your copy
       By: Shovo Ray Date: September 2, 2023, 11:10 pm
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       They reflect you, back at you.  Use “you” as opposed to “I”.
       Look how many times “you” has been used in this copy. This is a
       very effective selling technique, because your visitors really
       don’t care about you, they care about them. 4. Deliver We've
       dealt with superficial areas, most of which can just as easily
       be abused by the manipulative and deceitful as used properly by
       the honest and trustworthy. Trust also a process. People will
       judge you by your actions. Tell them what you'll do. Do it. Tell
       them you've done it. Does your website demonstrate this? One
       good way to show process.
       Is by using a case study. You outline the problem. Show how you
       planned to solve it. Then you show that you solved it. For extra
       points, show how happy people were with the outcome. Offer free
       trials, where possible. Offer free downloads. Look for tangible
       ways to prove you do what you say you do. Once a visitor Phone
       Number Data
  HTML https://dbtodata.com/phone-number-data/
       has engaged your
       services, ensure your process is transparent, communicated and
       you do what you said you’d do. 5. What Will Everyone Else Think?
       This is related to fear. Will I be ridiculed for choosing your
       service? Made to feel stupid? There was a saying in the IT
       industry that “no one got fired for buying IBM”. It wasn’t that
       IBM was necessarily a better provider, it was that many people
       used them, so there was perceived strength in numbers.
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       b/wp-content/uploads/2023/08/image_2023_08_29T07_20_58_965Z-300x
       182.png
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       Of the tried and true. People tend to go where other people are.
       Can you provide similar social validation? Customer references
       are a great way to provide social validation. If the customers
       are from companies with which your visitor is already familiar,
       all the better. Faces. Lot’s of happy faces provide social
       validation. Also include the number of people who use, or have
       used, your service. In summary: Have you let people know who
       they are dealing with? Have you made reference to the familiar?
       Have you addressed their needs in their own terms? Have you
       included references and case studies? Have you done what you’d
       said you’d do? PS: Thanks to Seth Godin for the inspiration, off
       whos' post I’m riffing :) How to Free Your E-Commerce Site from
       Google's Panda.
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