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#Post#: 40--------------------------------------------------
The company began testing software
By: Prisila Murmu Date: September 16, 2023, 3:24 am
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The digital advertising giant, Google, defends its intention to
protect user privacy and in its statement reiterates the ne for
a set of open standards that radically improve privacy on the
Internet, providing users with more transparency and a greater
control over how your data is us. To that end, tools to replace
cookies with other technology that allows ad targeting without
identifying individual consumers or letting online advertising
prices plummet. Google expects to have key technologies in place
by and begin phasing out third-party cookies by the middle of
that year, completing the phaseout by the end of.
Two phases in the elimination of cookies In this Phone Number
List
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new Schule, Google establishes two phases
the first that begins at the end of , with a duration of
approximately months where it will carry out exhaustive
monitoring of the adoption of the technology and the comments
receive. And a second phase, in mid , where Chrome will begin to
gradually eliminate third-party cookies, over a period of three
months, until their complete elimination at the end of . This
postponement will undouble give the web community more time for
public discussion about the best solutions and for publishers.
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The billion digital advertising industry to migrate their
services, and define how they will continue to collect data from
its users, when Chrome (the most us browser in the world, with a
market share) eliminates tracking cookies. How is the digital
advertising industry preparing for this change? News that gives
relief and respite to online advertisers who were preparing for
this change in the industry and who continue to wait to face the
changes that may be require, depending on the solution that is
select to replace third-party cookies. Juan David Díaz,
Operations Manager of STP.
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