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       #Post#: 22--------------------------------------------------
       Where can you learn to be a manager
       By: Rasel Rasel Date: September 12, 2023, 7:11 am
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       The ones you should use to measure whether you are achieving
       your business goals with Facebook ads, I'll show you what the
       secondary metrics are. But before that, I need to clarify that
       they are not factors in determining whether your strategy is a
       success or not. The numbers that really matter are the metrics
       that I showed you in the previous topic. However, secondary
       metrics serve to give you insights that can improve the amount
       of results your campaigns generate and reduce costs, making the
       return on your investment greater. But here's a tip: if your
       Facebook strategy is achieving the results you expect, you
       shouldn't be worried about optimizing your secondary metrics.
       Changing a team that is working can cause problems for your
       campaign if, for example, when trying to improve one of the
       metrics below you end up increasing your cost per result and
       consequently reducing your return. So, be careful when Phone
       Number List
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       analyzing and making decisions to
       improve the following metrics:. Click-through rate – CTR
       Click-through rate is the percentage of people who saw your ad
       and clicked on it. For example, if yours is , this means that
       out of every people who saw your campaign, clicked on it and
       were redirected to your website or landing page.
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       A very low click-through rate may indicate that your audience
       targeting or creative is not good. Frequency Frequency is an
       estimate of how many times on average Facebook users see your
       ad. This metric is calculated by the social network by dividing
       total impressions the number of times your ad was displayed by
       reach the number of people who saw the ad . Too high a frequency
       can be harmful to your campaign. After all, people will probably
       think it's bad to be interrupted multiple times by the same ad
       they've seen before and decided not to click on.
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