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       #Post#: 12342--------------------------------------------------
       Better Choice Company Appoints Walmart And PepsiCo Veteran Andre
       as Schulmeyer As Chief Financial Off
       By: stranger Date: July 9, 2019, 6:17 am
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       Better Choice Company Appoints Walmart And PepsiCo Veteran
       Andreas Schulmeyer As Chief Financial Oficer.
       NEW YORK, July 09, 2019 (GLOBE NEWSWIRE) -- Better Choice
       Company Inc. (OTCQB: BTTR) (the "Company" or "Better Choice"),
       an animal health and wellness CBD company, today announced the
       appointment of Andreas Schulmeyer as its Chief Financial
       Officer, effective immediately. Mr. Schulmeyer has nearly two
       decades of financial and e-commerce experience and previously
       served in CFO roles at both WalMart and PepsiCo. "Andreas' deep,
       impressive financial background makes him the perfect choice for
       the CFO role at Better Choice," said Damian Dalla-Longa, Co-CEO
       of Better Choice. "My team and I have been in search of a CFO
       with a proven track record and vast leadership experience, which
       is everything that Andreas brings to the table. We look forward
       to working closely with him to further cement Better Choice's
       position as a leading global health and wellness business for
       animals." Mr. Schulmeyer previously served as CFO - Global
       e-Commerce and CFO - Asia, at Walmart. During his tenure there,
       he led the financial planning, reporting and controls for the
       over $10 billion e-commerce business, with the business growing
       over 30% during his tenure as CFO, and closed and/or integrated
       12 acquisitions over three years. Mr. Schulmeyer also led the
       finance and strategy across the Asian markets, including Japan,
       China and India, with over 650 stores. Additionally, as former
       CFO, China Beverages, at PepsiCo, Mr. Schulmeyer managed
       financial controls and planning, business development, M&A and
       IT functions with more than 800 employees across 20 legal
       entities. During his tenure, China became the largest
       international beverage market for PepsiCo and accounted for
       about 20 percent of global volume growth. Mr. Schulmeyer joins
       Better Choice from his private consulting business, Faultline
       Solutions LLC, where he advised and consulted on the challenges
       involved in grocery and cross-border e-commerce.
       Joining Better Choice Company is an incredible opportunity and
       the right next step for me in my career. In this position I will
       have the unique opportunity to help build a business that is
       changing the pet food industry by developing innovative products
       that create longer, better lives for pets," said Andreas
       Schulmeyer, appointed CFO of Better Choice. "I look forward to
       getting started immediately and hitting the ground running with
       the team." Mr. Schulmeyer holds two Master of Science degrees in
       management and aero / astronautical engineering from the
       Massachusetts Institute of Technology (MIT) and Bachelor of
       Science degree in aero / astronautical engineering from the
       University of Illinois. About Better Choice Company, Inc. At the
       foundation of Better Choice Company Inc., is the belief that
       good health practices and nutrition contribute to, and promote,
       a higher quality of life. Better Choice, an animal health and
       wellness CBD company, has acquired TruPet LLC, an online seller
       of ultra-premium, all-natural pet food, treats and supplements,
       with a special focus on freeze dried and dehydrated raw
       products, and Bona Vida, Inc., an innovative emerging CBD
       platform, focused on developing a portfolio of brand and product
       verticals within the animal and human health and wellness space.
       For more information, please visit
  HTML https://www.betterchoicecompany.com
       . Forward Looking Statements
       This press release contains forward-looking statements within
       the meaning of the Private Securities Litigation Reform Act of
       1995. The words "believe," "may," "estimate," "continue,"
       "anticipate," "intend," "should," "plan," "could," "target,"
       "potential," "is likely," "will," "expect" and similar
       expressions, as they relate to us, are intended to identify
       forward-looking statements. The Company has based these
       forward-looking statements largely on our current expectations
       and projections about future events and financial trends that we
       believe may affect our financial condition, results of
       operations, business strategy and financial needs. Some or all
       of the results anticipated by these forward-looking statements
       may not be achieved. Further information on the Company's risk
       factors is contained in our filings with the SEC. Any
       forward-looking statement made by us herein speaks only as of
       the date on which it is made. Factors or events that could cause
       our actual results to differ may emerge from time to time, and
       it is not possible for us to predict all of them. The Company
       undertakes no obligation to publicly update any forward-looking
       statement, whether as a result of new information, future
       developments or otherwise, except as may be required by law.
       Company Contacts: Better Choice Company Inc. Damian Dalla-Longa,
       Co-CEO Better Choice Company Inc. Lori R. Taylor, Co-CEO.
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