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#Post#: 29137--------------------------------------------------
On Stories: Vintage Boys Underwear
By: Jack Date: June 17, 2024, 9:45 am
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A few facts to set this up:
1) I am writing an ongoing series that's set in 1975. Because
of that, I've done a lot of research to remind myself what boys
clothing was like back then (and if you want a really good
resource to check clothes from a number of eras, this site has
catalogues from several different major department stores many,
many years):
HTML https://christmas.musetechnical.com/
2) Some of you probably know that I have a bit of a fetish about
tighty whities, so it should be no surprise I did a lot of
research on this topic.
I present my findings here in hopes that it's useful to others
who might be writing period stories, and that someone might
answer any questions I've left, or correct any mistakes I make.
Thanks.
From what I can tell, boys underwear fell into two main groups -
labels and store brands. By labels, I mean those companies who
produce underwear and sell it in my different locations. Of
course there are the big three - Fruit of the Loom, Hanes, and
Jockey, but there are several others - BVDs, Carter's,
Munsingwear, and Stedmans. (I think some of that latter group
might be more regional, but I'm unsure).
BVDs - [img]
HTML https://i.ibb.co/syrVpjh/bvd-advert.webp[/img]
HTML https://ibb.co/syrVpjh
Carters -
HTML https://i.ibb.co/F5v0VdV/carters.jpg
HTML https://ibb.co/F5v0VdV
Fruit of the Loom -
[img]
HTML https://i.ibb.co/VNgJ7zB/fruits.webp[/img]
HTML https://ibb.co/VNgJ7zB
Hanes -
HTML https://i.ibb.co/McyQrJz/hanes.jpg
HTML https://ibb.co/McyQrJz
Jockey - [img]
HTML https://i.ibb.co/bWkShJ0/jockey-2.webp[/img]
HTML https://ibb.co/bWkShJ0
Munsingwear -
HTML https://i.ibb.co/6N8mYWk/munsing.jpg
HTML https://ibb.co/6N8mYWk
Stedmans - [img]
HTML https://i.ibb.co/wzP1BK4/stedmans.webp[/img]
HTML https://ibb.co/wzP1BK4<br
/>
HTML https://i.ibb.co/z6Lhg5d/stedmans-boys.jpg
HTML https://ibb.co/z6Lhg5d
It's unfortunate, but it's very hard to find information about
underwear of different years. Most of these pictures come
either from eBay auctions or advertisements in relevant years,
but in some cases, nothing was available, so I had to stretch.
With most of these, you can easily tell that they are boys
briefs, but it's harder to be sure of the time period.
When it comes to Munsingwear, I couldn't find anything from the
right time period or for boys. However, I shared this picture,
because Munsingwear offers the unusual 'kangaroo pouch' fly.
As for Stedman's while I couldn't find anything 70s era on boys
briefs, the ad (which is from the 50s) seems to show that the
boys and mens briefs have the same waistband markings.
I'm going to address the store brands in a separate post. In
the meantime, if you have more information, correct information,
or just want to talk about one of these brands, please feel
free.
#Post#: 29138--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: Zyngaru Date: June 17, 2024, 1:01 pm
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I never heard of Carters, Stedmans or Munsingwear. I despised
Jockey briefs. That y-fly would pop open and your penis and nuts
would hang out. Good way to get it caught in your zipper.
I did wear Hanes and BVD on rare occasions. They were okay, but
not my favorite. That usually happened when they were bought
by mistake or given to me.
I preferred the Fruit of the Loom double seated briefs. Why
double seated, because we got paddle in elementary school on our
underpants. Double seat gave a little more protection.
Mom bought our underwear and all of our clothing, through Mail
Order Catalog. Montgomery Ward and Speigel's Catalogs. You can
still find photos of those old underwear adds online. Back then
boys modeled under for catalogs. I so wanted to be one of those
boys.
Today the closest I have found that resemble those old modeling
adds, are the Tiger Underwear Adds. Logan being my favorite
Tiger Model. You can find lots of photos of Tiger Boy Models
online. Logan, Spencer, Rudy, Scotty and many others. But the
Tiger Briefs resemble the Fruit of the Loom briefs a lot. They
even have the double seated ones. Very expensive though. I
guess it costs a lot to have boys model those briefs.
#Post#: 29140--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: Adric Date: June 17, 2024, 4:56 pm
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[quote author=Zyngaru link=topic=3216.msg29138#msg29138
date=1718647265]
I preferred the Fruit of the Loom double seated briefs. Why
double seated, because we got paddle in elementary school on our
underpants. Double seat gave a little more protection.
[/quote]
I liked the double seat too, although I'm not sure about the
brand. First pair I had was one my size I found on the ground.
(Don't know how some kid could lose his underwear, but he did.)
Much later when I was in college I found a pair at a store and
got flak from the woman at the cash register when I tried to
check out. I was furious but my mom was with me and the things
I wanted to say weren't suitable for her hearing so I just
seethed inside. Did buy them though.
#Post#: 29143--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: afinch Date: June 17, 2024, 6:18 pm
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Only ones I ever had until I was an adult buying my own clothes
were JC Penney's and they were terrific. When they switched to
"Stafford" as a more upscale sounding house brand, all their
products experienced so profound a decrease in quality that the
store itself is in danger of totally disappearing and has in
many locations.
#Post#: 29145--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: Jack Date: June 17, 2024, 9:22 pm
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[quote author=afinch link=topic=3216.msg29143#msg29143
date=1718666337]
When they switched to "Stafford"[/quote]
Thank you. That was the key to a lot of why I was still
researching the 'store brands' section.
#Post#: 29147--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: Jack Date: June 18, 2024, 1:31 am
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As I said, I intended to handle the store brands separately.
The reason for that is that I was having some research problems.
Let's consider three of the big chains
Sears -
HTML https://christmas.musetechnical.com/ShowCatalogPage/1975-Sears-Spring-Summer-Catalog/0318
Wards -
HTML https://christmas.musetechnical.com/ShowCatalogPage/1975-Montgomery-Ward-Fall-Winter-Catalog/0508
Pennys -
HTML https://christmas.musetechnical.com/ShowCatalogPage/1975-JCPenney-Spring-Summer-Catalog/0402
To me, there seems to be a slight difference between Sears and
the other two, but no difference at all between Penny's and
Wards. That leads me to wonder if they were all made by the
same company and marketed individually (like is done with many
store brands in grocery stores today).
I was actually pretty confused about this, which is why I didn't
include it in the first post. I'm used to thinking of Penny's
briefs as having two solid lines around the waistband - the
upper one dark blue, the lower one gold. However, as Kier
pointed out above, those were actually Stafford and weren't
produced until 1981.
Another issue is that each company seemed to offer a variety of
different 'types' (?) of brief, which looked basically the same,
but were made of different material, and some of those seem to
have had different waistband designs.
Which brings us to K-Mart. I didn't have a lot of luck with
them. I finally came up with this -
[img]
HTML https://i.ibb.co/SKkcgYq/kmart02.webp[/img]
HTML https://ibb.co/SKkcgYq
But I honestly couldn't attach a firm date to it (I'm going to
search for some 70s back to school ads to see if that offers any
help).
There is also this -
[img]
HTML https://i.ibb.co/VNjWRy8/kmart.webp[/img]
HTML https://ibb.co/VNjWRy8
Which is listed as a Sears, 70s vintage boys brief, but I
couldn't find a solid date or confirm it by catalog, so I'm not
sure.
Once again, thanks for any thoughts, input, or corrections.
#Post#: 29922--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: stevieweeks Date: December 7, 2024, 8:28 am
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Stevie's mum used to buy Eaton's brand underwear for him as a
boy...
HTML https://i.servimg.com/u/f49/18/78/48/24/th/s-l40010.png
HTML https://servimg.com/view/18784824/2722
Stevie misses Eaton's... it had class and sold high quality
goods up to and including Viking appliances and televisions...
shopping at Eaton's was a pleasurable experience.
Nowadays the only remaining chains in Stevie's local area are
Walmart and Giant Tiger, neither of which sell quality products.
Both of these stores remind you constantly that you are only a
worthless peasant lucky to be allowed to spend your money in
their establishment.
Stevie finds Walmart to be terribly depressing and takes hours
to recover from shopping there...
#Post#: 29923--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: afinch Date: December 7, 2024, 12:24 pm
---------------------------------------------------------
[quote author=Zyngaru link=topic=3216.msg29138#msg29138
date=1718647265]
I never heard of Carters, Stedmans or Munsingwear. I despised
Jockey briefs. That y-fly would pop open and your **** and nuts
would hang out. Good way to get it caught in your zipper.
[/quote]
Carter's is still in business. They are mostly known for infant
and toddler clothes, with a slogan of "If they could just stay
little until their Carter's wear out." I'm unfamiliar with
Stedman's. Munsingwear is also still around, making clothes for
kids and adults. They are best known for their "Penguin" logo,
which was considered a cheaper knock-off of the Lacoste
alligators that were ubiquitous in the 1970s. Both are better
known for visible clothing than for their underwear.
#Post#: 29924--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: David M. Katz Date: December 7, 2024, 2:54 pm
---------------------------------------------------------
[quote author=stevieweeks link=topic=3216.msg29922#msg29922
date=1733581739]
Stevie finds Walmart to be terribly depressing and takes hours
to recover from shopping there...
[/quote]
Me too. Sometimes it is a necessary evil but I do try to avoid
the place as much as possible.
Seems my briefs as a kid came from either WT Grant or KMart. I
say that because those were the only two places my mother ever
shopped. What did I know or care? There were underwear in my
drawer and I put them on.
#Post#: 29930--------------------------------------------------
Re: On Stories: Vintage Boys Underwear
By: Jack Date: December 8, 2024, 9:55 am
---------------------------------------------------------
[quote author=afinch link=topic=3216.msg29923#msg29923
date=1733595889]
Munsingwear is also still around, making clothes for kids and
adults. They are best known for their "Penguin" logo, which was
considered a cheaper knock-off of the Lacoste alligators that
were ubiquitous in the 1970s.
[/quote]
I thought those were a Sear's brand for some reason. I had
several of them when I was younger, before I started wearing
Izods myself.
[quote author=David M. Katz link=topic=3216.msg29924#msg29924
date=1733604856]
What did I know or care? There were underwear in my drawer and
I put them on.
[/quote]
I mostly wore Jockey or Fruit of the Loom. I remember Jockey
because the y-front was different, and I remember FoL because I
remember noticing when my briefs went from a double blue line to
blue and gold ones.
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