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       #Post#: 49--------------------------------------------------
        Google growth there has also passed through 
       By: Shovo Ray Date: September 2, 2023, 11:54 pm
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       To online publishers. It many cases it has not, as Google has
       begun dominating their own results & pushing competitors below
       the fold. SEO is Harder than Ever Breaking into search with a
       new site is harder than ever. That is reflected in the static
       nature of the ecommerce market and just how many ill informed
       opinions there are about Google's various updates. Unless you
       are already well trusted or are willing to hack websites, brute
       force SEO is getting much harder. Even getting a boatload of
       exposure like the following graph shows may.
       Have zero impact on Google rankings. Other important trends are:
       The mobile interface being dominated by search ads & users being
       unaware of ads in search results. Search engines increasingly
       scraping more of the value from publishers & displacing the
       organic results by moving to paid inclusion. Search Phone Number
       Data
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       engines defining spam
       based exclusively on the mode of monetization. Search engines
       creating "relevancy" signals that they are themselves exempt
       from. Just recently Google has started testing only showing 7
       search results on the front page for many search queries. This
       does not mean that the opportunity of SEO has disappeared,
       rather that strategy becomes far more important as the market
       grows more challenging.
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       Public Relations Social media is sold as being revolutionary,
       but its impact is generally more marginal. What matters is
       funding the baseline message that then gets syndicated across
       networks. Due to the Filter Bubble (& format concision) most
       people won't question the depths of where they are wrong or dig
       deep into the background of a story, but rather syndicate the
       payola headline & biased research that PR professionals wanted
       them to see. Out-of-context facts only need to sound good in 140
       characters. Reputation Management Occasionally a company can be
       so idiotic that their Progressive(ly) incompetent behavior
       creates a categorical example of failing their customers. But
       that sort of failure only matters.
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