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#Post#: 17--------------------------------------------------
Content pruning is the removal
By: Sojib Pandeya Date: September 14, 2023, 6:13 am
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Posting ill-inform content with poor structure and a lack of
purpose can have the opposite effect. It is important to
regularly inspect and evaluate the content on your website to
ensure it is performing at its best and not being stale.
Especially with larger sites that have been releasing new
content over the years, there may be articles that are no longer
relevant to your brand, information is no longer accurate, or
content doesn't help your brand achieve any specific goals.
This process is call content pruning and this guide is design to
help you understand what the process is, including why and when
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prioritize pruning over producing content.
What is content pruning? , consolidation or re-optimization of
underperforming content on your website that does not have any
relevance value or insight to your target audience.
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It involves reviewing content for a series of factors including
visibility, goal, accuracy, accessibility, etc. Content pruning
should not be confus with culling as it is not simply removing
large amounts of content and is ruthless; it does more harm than
good. Let's look at the general definition of pruning: pruning a
tree, shrub or bush by cutting off dead or overgrown branches or
stems especially to promote growth.
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