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       Live video can hold viewers
   DIR By: abu raihan
       Date: September 2, 2023, 11:04 pm
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       You can use them to personalize the purchase and to represent
       your brand even more. Use environmentally friendly materials to
       create your product packaging and underline once again your
       commitment to sustainability. 5. The value of videos The recent
       statistics elaborated by Smart Insights are clear: images and
       videos are fundamental elements to capture the attention of
       users and get their interest. The video gets great results both
       directly on eCommerce and on social media with links to the
       eCommerce.
       It is estimated that in 2022, 80% of Phone Number List
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       data traffic worldwide, especially on
       mobile, will be absorbed by videos. Without a doubt, this is the
       format preferred by users and we will need to invest even more
       in video now. So let's see the main video marketing trends for
       2022 : 360° videos : This type of video has a +46% video
       completion rate compared to regular videos and a +300%
       click-through rate compared to classic ads (Omnivirt)
       Purchasable Video: This is content that allows social media
       users to purchase directly. With these, shoppers no longer have
       to manually go and find the product they want. All they have to
       do is click on the product they want in the video, and they are
       automatically redirected to the eCommerce site.
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       Live Video :  attention three times longer than pre-recorded
       video and can produce six times more interactions. This can be
       attributed to the fact that many feel that live video offers a
       more authentic experience for the audience and adds a human
       touch to digital marketing campaigns Educational videos : This
       type of content adds value to the customer experience. With this
       content, shoppers feel no pressure to buy and are more likely to
       perceive brand value, beyond the products and services.
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