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#Post#: 7056--------------------------------------------------
Offline Marketing rules
DIR By: Summer
Date: September 27, 2019, 12:54 am
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SMS marketing is definitely the most personal and effective
method of direct marketing. I have asked myself recently why
small businesses are in particular not keen to take advantage of
this awesome marketing mix. Now that I think about it, for most
people the problem is not the why but the how. The potential of
SMS marketing can be fully realized without costing your small
business company arm and a leg. In business we talk about 20 to
80 rule where there is 20 % of the things you can do to obtain
80% percent of the results. Below are the examples of how a
small company can utilize 20% of its resources to get 80% of the
results through SMS marketing to its customers.
Here to the 20 % you can do
1. Sponsor a SCHOOL:- You can sponsor a school where your target
market resides by paying for the SMS sent by the schools to
parents and add your own advertising tags.
2. Sponsor an NGO: You can sponsor an NGO where your target
market resides by paying for the SMS sent by the NGO to
concerned stakeholders and add your own advertising tags.
Here to the 80% Benefits
1. SMS Marketing Enables a truly personalised communication with
customers. How often do you get that these days?
2. Shorten your time to market considerably. SMS will get to
your customers in time( Well unless its Christmas day or New
Years Day) .Instant info at your customers fingertips.
3. Allows the transmission of time-sensitive information. You
may, for example, wish to reach your customers just before lunch
hour (if you have a restaurant) and you want to promote daily
specials particularly on slow days of the week.
4. Ensures SMS message delivery corresponds to your business
marketing efforts through scheduling of your messages.
5. Guarantees that your marketing messages are always welcome.
Your marketing is tied to a good cause. The goodwill value gain
for your brand is immensely enhanced. This greatly increases
Return on Investment and provides the foundation for a
successful campaign.
6.SMS Marketing enables you to effectively target both new and
existing through a variety of specials, coupons and other
offers. This improves your bottom line!
7. SMS marketing is targeted marketing on steroids. SMS
messaging has been estimated to be 10 times more effective than
newspaper advertising and 5 times more effective than direct
mail. Print media and direct mail, ads that are not targeted are
largely disregarded.
8. SMS is cool. Well not the best of points but nevertheless SMS
messaging breaths new life into your existing print advertising
and/or direct mail campaigns! By simply placing your KEYWORD in
your existing ads (TV, RADIO, NEWSPAPER, MAGAZINES, DIRECT MAIL,
BILLBOARDS) you add a level of interactivity that will be sure
to attract new customers and capture market share.
Article Source:
HTML http://EzineArticles.com/997386
#Post#: 7057--------------------------------------------------
Re: Offline Marketing rules
DIR By: Roddey39
Date: September 28, 2019, 4:39 am
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I too have been utilizing the business sms
HTML https://www.heymarket.com
marketing app and it is highly
beneficial. I knew about this technique for a very long time but
didn’t try it. After seeing my cousin’s business growth with
this approach, I started the campaigns and they were very useful
for me as well.
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