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       #Post#: 37--------------------------------------------------
       How the Mighty Have Fallen 
       By: bchen Date: August 20, 2012, 5:57 pm
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       Two years ago, Taiwan's HTC Corporation was on top of the world.
       The company, which was originally a nameless original equipment
       manufacturer (OEM) for Windows Mobile, had started the Android
       revolution with the T-Mobile G1 and made a name for itself. It
       was the first to 4G (or faux-G, if you prefer) with the EVO 4G
       on Sprint. It created the first Nexus phone, officially
       sanctioned by Google as the first superphone representing all of
       Android.
       HTC had also been Microsoft's steadfast partner in the mobile
       realm since the beginning. When Windows Phone 7 was announced,
       fully half the launched devices were built by HTC.
       HTC seemed to turn out hit after hit—until things went awry.
       The company grew too big and too bureaucratic too fast. Its
       meteoric rise ended up crippling it, turning out too many models
       using too many brands. Desire. Evo. Sensation. Amaze. And
       countless others. HTC's primary competitors' products are
       marketed under just two brands: Galaxy and iPhone.
       Furthermore, Samsung and Apple managed to leverage their size,
       control of the supply chain, and control over the carriers. They
       had money to spend on marketing that HTC just didn't have.
       And so HTC fell from its perch atop the Android heap.
       Today, the Taiwanese government is considering bailing out HTC,
       much like how the U.S. Government bailed out Detroit and Wall
       Street. Samsung and Apple combined make 108 percent of the
       mobile phone industry's profits. HTC's scraping by, and everyone
       else—from Motorola to RIM to Nokia—is losing money.
       Thus, HTC decided to reinvent itself, getting rid of most of its
       prior branding and choosing to release nearly all of its
       products using the One moniker. However, HTC's gambit has
       failed, as the Galaxy S III and the iPhone continue to prevent
       HTC from regaining its foothold.
       If HTC fails here, consumers will be left with a Samsung-Apple
       duopoly. To this day, HTC remains an innovator in the mobile
       phone industry, exploring exotic processes such as micro-arc
       oxidation, which deposits oxides onto aluminum to give it a
       ceramic-like feel and make it much stronger.
       Let's not give up on HTC just yet.
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