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#Post#: 548--------------------------------------------------
10 EMAIL MARKETING FACT
By: eba95 Date: August 9, 2010, 3:54 am
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1. Low success rate: Email marketing
is a cheap mass contact method. It is
difficult to confirm that the reader
has read the mail. Less than ten
percent of emails are read with
proper attention. The rest of the
readers either read it in a random
manner or simply delete or ignore it.
2. Effectiveness might be higher: It is
possible to achieve higher
effectiveness by using a few
techniques. Clearly targeted user
base, high quality contents, proper
timing, and users' faith on your
service and product might be the
factor of success.
3. People love free service and
discount offers: It is true that people
love to get free service and
discounts. They will buy anything
that they do not need now, if you
offer them a 1/5 of the actual price. If
you give 60% discount, the sale will
increase 90%. Use of these
techniques attracts more numbers of
users. Make people interested about
your services and encourage them
to subscribe to your emails by
offering free service and discount on
each purchase.
4. Protect your mails from being
marked as spam: Never use some
common term that is served by the
spammers such as "free," "lifetime",
and "opportunity" are suicide terms
for business emails. Never send mail
from an undefined address and do
not leave the subject line blank.
5. Choose the correct time: Choosing
a correct time increases the
possibility of reading mail. Send
mails on holidays and weekdays.
6. Make the reader happy: Add some
good news in every mail. Try to
show everything positively. The
voice of your mails should be always
positive. Negative voice brings
negative results.
7. No religious or political talk:
Religion and political preference are
very personal things. Do not make
any comment on these topics.
Always try to be neutral.
8. Everyday life tips: Providing some
everyday life tips may help your
mails become friendlier to readers. If
they apply your tips on everyday life,
then they become your friend.
9. Correct information: Providing
correct and reliable information
makes your mail trustworthy. If they
trust your information, then they
will trust your products.
10. Tracking is a good technique:
Track the visitor's activity using
unique links. You can provide
personalized content, if you know
who is interested in which product.
Just put a unique link in each mail. In
addition, check which link is clicked
and the most visited products. This
is a very important tool.
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