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Viagr.a reloaded
DIR By: lubhan
Date: December 16, 2016, 4:19 am
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A chance discovery a decade ago led to happy men all over the
world. But two years after the official launch in India, ****
continues to battle local variants that offer the same benefits
at a fraction of the cost, due to a glitch in the patent
process.
Some of the world’s most amazing scientific inventions or rather
discoveries seem to have come about through happenstance. Sir
Alexander Fleming chanced upon penicillin while studying
Staphylococcus. Similarly, Constantin Fahlberg, a chemist
working on coal tar derivates produced the world’s first
artificial sweetener – saccharin (accidentally of course). And
then there’s the legendary tale of how a drug, initially
engineered to combat angina became the saviour of men across the
world, woe struck by an altogether different ailment – erectile
dysfunction. Sildenafil citrate, commonly known as **** - the
wonder cure disguised as a little blue pill, which became a part
of pop culture lexicon, acknowledged by the likes of rap star
Eminem and football legend Pele, and also a cause of heartburn
for millions of netizens buckling under the weight of **** spam
mails, celebrates its tenth birthday this year.
Never in the history of mankind has a drug gained the sort of
instant recall value that **** has. And there are good reasons
for this too. According to the spokesperson from Pfizer,
"Erectile dysfunction affects approximately 50 per cent of men
over the age of 40 in varying degrees of severity." So it seems
only inevitable that a panacea to this ailment would be picked
off the shelves like hot cakes.
The Pfizer spokesperson says, "Since the year 1998, it is
estimated that over 1.8 billion **** pills have been dispensed
to more than 35 million men in more than 120 countries around
the world. And today, **** is known to be the most prescribed
oral treatment for erectile dysfunction."
However, with respect to India, it’s just been a little over two
years since **** was officially launched in the local markets.
**** arrived in India in December 2005 and was priced at a hefty
Rs 463 for a 50 mg tablet and Rs 594 for a 100 mg tablet. Of
course, that hasn’t prevented variants like Penagra and Caverta
(which also contain the chemical Sildenafil citrate and are
prescribed as drugs to treat erectile dysfunction) to establish
grounds in India. Priced at a fraction of what the real ****
costs, these drugs comprise a big portion of what makes the
market for ED drugs in India. According to sales audit data
released by IMSP, the market for erectile dysfunction drugs in
India as of Feb 2008 stands at Rs 134.04 crores (recorded over a
12-month period). The figure is a potent reminder of the size of
the market for such drugs in India. But despite Pfizer’s almost
complete control over the patent of ****, a clause in the
Intellectual Property Rights Act allowed companies to
independently manufacture the drug in India, albeit with a
slight modification.
A highly placed source in the pharmaceutical industry explains
this saying, "Until the year 2005, India followed a process
patent and not a product patent. As this was the case, companies
other than Pfizer found this as window of opportunity to launch
their products in India." So are the variants anywhere as good
as the real thing? Dr D. Narayana Reddy, an eminent sexologist
says, "The variants of **** can serve the same purpose as ****
does. However, with regards to the chemical Sildenafil citrate,
some patients are known to complain of blurred or blue tinted
vision and side effects of other kinds."
Dr Reddy says, "One of the biggest achievements of this drug is
that it brought sex out of the bedrooms and into the living
rooms. Before ****, people had the opinion that sexual medicine
was an unnecessary luxury. Thanks to the unprecedented media
publicity given to the drug, even the medical fraternity was
shaken out of its slumber and sexual disorders were recognised
as a valid and important issue to be addressed and worked upon."
He adds, "In fact, **** happened to be the one reason why
pharmaceutical companies started pumping money for researching
sexual problems."
However, the arrival of cheaper alternatives has also spawned a
growth of spurious manufacturers who tried to cash in on the
**** name.
The Internet is overloaded with ads for everything from herbal
Viagras to traditional oriental alternatives that are priced at
almost a tenth of the real ****. Erectile dysfunction drugs fall
under the category of Schedule H drugs, which means that you
need to have a doctor’s prescription to buy them.
But nowadays, anybody can walk into a drugstore and get even
such medicines without a prescription. A spokesperson from the
pharmaceutical industry says, "The manufacturers themselves
govern the demand and supply for these drugs in many cases. For
instance, when a certain Indian alternative to **** was launched
in 2003, the pharmaceutical company offered its retailers
unbelievably high amounts of cash discounts in order to stock
excess quantities of the same, thereby creating a surplus of
their product in the market."
**** in motion
* In February last year, doctors in England used **** to save
the life of a premature baby, which was all of 24 weeks old and
weighed 780 gram. Owing to the failure of one of its lungs, the
baby wasn’t able to get enough oxygen in his bloodstream. But
upon being administered the drug, the tiny blood vessels in its
lungs opened up, which allowed oxygen to be pumped into all
parts of his body.
* **** is known to be an antidote for rare pulmonary
hypertension (PH), which can lead to chronic high blood
pressure. A two-year old child in England named Oliver Sherwood
is administered with a dosage of **** on a daily basis – just so
that he can stay alive. Although the drug is expensive, his
mother remarks that it’s actually the cheapest way to treat PH.
Top Internet **** Jokes
What do **** and Disney World have in common?
A one-hour wait for a two-minute ride.
What is the difference between your first honeymoon and your
second?
The first: Niagara; the second: ****.
Did you hear about the first death from an overdose of ****?
A man took twelve pills and his wife died.
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