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       #Post#: 77--------------------------------------------------
       The Fretz Building--PHILLY---1963
       By: Diable Fire Date: January 27, 2011, 4:30 pm
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       RECEIVED THIS ARTICLE FROM A FRIEND AT THE PHILLYFIRENEWS.ORG
       BOARD ALL CREDIT GOES TO THE ORIGINAL AUTHOR.
       The Fretz Building
       As the year 2003 and New Year’s day rapidly approach, we
       mark the 40th anniversary of one of perhaps the three worst
       fires in Philadelphia’s modern history.  On January 1, 1963 the
       Philadelphia Fire Department faced probably its greatest 20th
       century challenge until that time, and has only been equaled on
       two other occasions since.  In this “Out of the Past” we will
       turn the clock back forty years and revisit what was clearly a
       major conflagration.
       Our story begins by observing that the Philadelphia Fire
       Department was beginning its 12th year as a modern fire
       department under the City’s new Home Rule Charter adopted in
       1951.  Formerly  known as the Bureau of Fire contained with the
       police department in a combined Department of Public Safety, the
       fire department
       in 1963 was an independent city department headed by a fire
       commissioner and two deputy commissioners, one of whom also
       served as Chief of Department.  The next highest rank in the
       department was Assistant Chief of Department.  Below this
       administrative tier, the fire fighting forces were divided into
       two operational divisions headed by a deputy fire chief.  Each
       division, in turn, was subdivided into six battalions each of
       which were headed by a battalion chief.  At the start of 1963
       the Philadelphia fire department was comprised of sixty-eight
       engine
       companies, thirty-one ladder companies, two heavy duty rescue
       squads, eight “light duty” rescue squads, and three fully manned
       fire boat companies.  In addition the department maintained a
       fleet of special service apparatus most of which was acquired in
       the 1950’s.  This fleet included three chemical units, a
       floodlight wagon, a surplus army half-track which had been
       converted to a grass fire fighting unit, and a giant deluge gun
       modeled after a device used in mining.
       Before 1963 the city was averaging approximately 70 extra
       alarm fires per year, the majority of which were two- and
       three-alarm fires with a decreasing number of four-, five, and
       six- or greater alarm fires.  Until 1963 the greatest response
       in this era was a nine-alarm fire occurring on December 28, 1956
       at 9th and Chestnut Streets at the I. Press building.  In the
       preceding
       three years the City had experienced an 8-alarm fire at the Gulf
       Oil Refinery in 1960, a 7-alarm fire in a South Philadelphia rag
       warehouse in 1961, and an 8-alarm fire in 1962 in a group of
       commercial buildings at 2nd and Arch streets in Old City.
       
       The year 1963 also had the distinction of having 91 extra
       alarm fires, surpassing the previous record of 84 in 1956.  So,
       perhaps it’s not surprising the ascent to this record began on
       the morning of January 1st.  Shortly before 9:00 AM one of the
       members of Engine Company 26, located at 1010-12 Buttonwood
       street, noticed smoke coming from a building in the rear of the
       station at 1016-18 Hamilton Street.  Upon notifying his
       company’s lieutenant, Engine 26 and Battalion Chief 4 “hiked
       out” and informed the fire alarm room of their response.
       Arriving at the Prokay Baking Supply Company, a 2-story brick
       building, firefighters found heavy smoke conditions in the
       structure’s basement.  The heavy smoke conditions made getting
       to the seat of the fire very difficult and necessitated orders
       for a second alarm as first alarm companies took a beating from
       the smoke. In addition, the fire department’s air compressor was
       special called
       So that “jack hammers” could be used to break a hole in a
       concrete floor above the basement. However, after 2 hours,
       firefighters got the upper hand and were able control and
       extinguish the fire.
       New Year’s Day 1963 was a very cold and windy day with
       temperatures hovering near thirty degrees.  Shortly after 5:00
       P.M. as the late afternoon darkness fell upon the city, and the
       fire department prepared for its change of personnel at 6:00
       P.M., the department began receiving reports of fire in the
       Fretz
       Building located on the northwest corner of 10th and Diamond
       Streets.  Among the numerous fire alarm boxes pulled by
       civilians to report this fire, fire alarm box 95 at 12th Street
       and Susquehanna was received and struck out at 5:17 P.M.
       bringing a first alarm response of four engine companies, two
       ladder companies and two battalion chiefs.
       Built in 1903, the Fretz Building was an eight-story,
       irregularly shaped building which housed numerous manufacturing
       and commercial concerns as diverse as clothing and food
       preparation.  The structure was bounded by Diamond Street on the
       south; by the rears of two-story row dwellings on Warnock street
       on the west; by Susquehanna Avenue on the north; and by the
       Reading Railroad on the east, which ran overhead diagonally from
       10th and Diamond Streets, north westwardly towards Warnock
       Street and Susquehanna Avenue.  The western perimeter of the
       building was over 500’ in length, from Diamond Street to
       Susquehanna Avenue.
       Engine 2, Ladder 3, and Battalion Chief 6, Joseph
       Fortunato, were the first due companies responding from their
       station at 2031 N. 7th street.  Traveling a block and a half
       north on 7th Street and three blocks west along Susquehanna
       avenue, the first arriving companies found the entire eighth
       floor of the building fully involved in fire and beginning to
       rapidly spread downwards.  Without getting out of his car to
       further “size-up” the situation, Chief Fortunato ordered the
       second alarm at 5:19 P.M.
       Numerous shafts and stairways throughout the building
       enabled the fire to spread with frightening speed.  Within the
       next four minutes, the upper four floors were completely
       involved in fire. When Chief Fortunato ordered the third alarm
       at 5:23 P.M. he understood that the building was beyond saving,
       and that the major firefighting concern would be to curtail the
       spread of the fire in a densely populated and densely developed
       area.
       
       Deputy Fire Chief Howard O’Drain, Deputy Chief 2,
       responding from his quarters at 6th Street and Lehigh Avenue,
       took command after the third alarm.  Faced with an extraordinary
       exposure problem, as tongues of flame 500 feet long emanated
       from the building, he ordered the fourth, fifth, and sixth
       alarms at 5:29, 5:30 and 5:33 P.M.  Boxcars and a railroad tower
       on the 10th Street side of the building were quickly consumed.
       A fuel oil depot and feed and grain warehouse, situated between
       the Reading Railroad and 10th Street, were the next major
       exposures in the fire’s eastern path.  Although the fuel oil
       depot was destroyed, the feed and grain warehouse was saved by
       the building’s own automatic sprinkler system and firefighter
       operated streams.
       Deputy Fire Commissioner and Chief of Department George E.
       Hink responded from his nearby Kensington home upon notification
       of the third alarm.  By the time of his arrival, radiated heat
       and the fear of falling walls emerged as a major concern.  Chief
       Hink ordered the seventh, eighth, ninth, tenth, eleventh, and
       twelfth alarms between 5:35 P.M. and 6:29 P.M.  Guided by an
       ever expanding orange and red glow in the sky, companies
       responding from as far away as the Somerton section of the city
       and Southwest Philadelphia were assigned to various positions
       surrounding the building.
       The homes on Warnock Street behind the building were in
       eminent danger from both the heat and possible wall collapse.
       Firefighters initially working on the rooftops of these
       dwellings experienced sunburn like discomfort from the fire’s
       intensifying heat.  Despite the commotion within the
       neighborhood, many of the residents on Warnock Street were
       unaware of the fire raging behind them as police and
       firefighters began to evacuate these homes.  New Year’s revelers
       in a bar located on the northeast corner of Warnock and Diamond
       streets had to be strongly persuaded to move to a safer
       location.   As one might expect, these evacuations were
       completed none too soon, as the western wall of the Fretz
       Building collapsed onto Warnock Street demolishing the homes in
       its path.
       It is hard to convey in words the magnitude of this
       firestorm.  As the fire continued, it burned with a white heat
       driven by a very strong wind blowing from the south.  The
       building had the appearance of an 8-story blow torch.   As the
       wind moved through the burning structure it produced an eerie,
       banshee-like noise that only magnified the frightening scene.
       Despite the loss of the homes on Warnock Street, the
       beginning of the building’s collapse enabled firefighters to get
       the upper hand on the fire.  As portions of the building began
       to collapse into the center and the fire consumed this material,
       the influence of the many master streams surrounding the
       structure began to take effect, enabling Fire Chief Hink to
       declare the fire under control at 8:29 P.M.  As dawn broke over
       the area on the morning of Wednesday, January 2nd, the scene of
       devastation was clearly reminiscent of many European cities at
       the height of World War II.
       Although Philadelphia firefighters were faced with one of
       their greatest challenges under adverse conditions, still some
       blessings accrued.  First, there were no major injuries to
       civilians or fire department personnel.  In fact the only minor
       injury befell Chief Hink as he slipped on a patch of ice and
       sprained his wrist.  Second, by virtue of the fire occurring
       late in the tour of the day shift personnel, personnel from the
       on-coming night shift were readily available. In fact the entire
       day shift was held over until after 9:00 P.M., effectively
       doubling
       
       the available manpower for both front line firefighting at 10th
       and Diamond Streets,  and maintaining adequate fire protection
       throughout the city.  Finally, the fire department operated with
       approximately twenty-five “high pressure” engine companies.
       These companies consisted of two pieces of apparatus, typically
       a hose wagon and a pumper, and carried 3½-inch hoseline.
       Because the fire occurred in the City’s high pressure fire
       fighting district, it was not necessary to keep both pieces of
       apparatus on the fireground.  Thus, some pumpers were released
       to be manned by on-coming “C” platoon personnel, creating
       “make-up” companies.
       The cause of this fire was determined over the course of
       the next few days.  Because of the long New Year’s weekend, the
       heat in the building had been shut off.  However, the absence of
       heat increased the risk of frozen water pipes in the building,
       and in fact, the building’s sprinkler system had been turned off
       as well.  However, to prevent frozen pipes, and electric space
       heater had by rigged-up on the building’s eighth floor adjacent
       to an elevator penthouse.  The space heater set fire to the
       flooring beneath it, which was considerably splintered.  The
       splintered condition of the floor created a dry, tinder-like
       condition which accelerated the rapid spread of fire across the
       eighth floor.
       
       Tuesday, January 1, 1963
       No.2
       5:17 P.M. - Box 95, 12th Street and Susquehanna Avenue
       Eng. 2, 50, 25, 27  Lad. 3, 12, B.C.6,3
       5:19 P.M. -  2nd Alarm, b/o B.C.6 - Eng. 13, 30, 26, 6, Lad. 14,
       B.C.8,                                  D.C.2, Rescue 1, Car
       505(Light Wagon)
       5:23 P.M. -  3rd Alarm, b/o B.C.6 - Eng. 34, 20, 59, 8, Lad. 1,
       B.C.4,                          Car 4(Chief McCarey),500(Mobile
       Communications)
       5:29 P.M. -  4th Alarm, b/o D.C.2 - Eng. 4, 28, 43, 32, Lad. 22
       5:30 P.M. -  5th Alarm, b/o D.C.2 - Eng. 11, 1, 55, 21
       5:33 P.M. -  6th Alarm, b/o D.C.2 - Eng. 35, 7, 51, 44
       5:33 P.M. -  Special Call - SS-99 (Giant Deluge Gun)
       5:35 P.M. -  7th Alarm, b/o Car 2 - Eng. 47, 10, 15, 57
       5:37 P.M. -  8th Alarm, b/o Car 2 - Eng. 41, 9, 14, 61
       5:50 P.M. -  Special Call - Eng.17
       5:59 P.M. -  9th Alarm, b/o Car 2 - Eng. 53, 38, 66, 36
       6:03 P.M. - 10th Alarm, b/o Car 2 - Eng. 56, 58, 40, 16
       6:21 P.M. - 11th Alarm, b/o Car 2 - Eng. 33, 54, 73, 64
       6:28 P.M. - 12th Alarm, b/o Car 2 - Eng. 39, 12, 19, 49
       6:39 P.M. -  Special Call - Eng.29
       7:15 P.M. –  Special Call, b/o Car 2 – Eng.81 (Phila. Reserve
       Fire
       Force)
       8:29 P.M. - Fire Under Control, b/o Car 2
       Cover-ups:
       6:16 P.M. - Eng.5 to Eng.20
       6:17 P.M. - Eng.71 to Eng.30
       7:35 P.M. - Eng.60(W) to Eng.35
       Eng.39("B" Platoon) with Fire School pumper as
       Eng.39
       Lad.9("B" Platoon) to Spare Ladder at Lad.12
       Lad.7("B" Platoon) to Spare Pumper at Eng.21
       8:34 P.M. - Eng.56 to Eng.15
       Apparatus Relocated with "B" Platoon members:
       8:30 P.M. - Eng.50
       8:36 P.M. - Eng.64
       8:46 P.M. - Eng.14 (Eng.36 from firegrounds as Eng.14)
       9:14 P.M. - Eng. 4, 27, 58, Eng.36("C" Platoon) to Spare at
       Eng.36,
       Eng.36("B" Platoon) to fire
       11:06 P.M. - Eng.12 to Eng.34
       12:30 A.M. - Eng.68 to Eng.21, Lad.5 to Lad.12
       B.C.6: Joseph Fortunato
       D.C.2: Howard O'Drain
       Car 2: George E. Hink
       Car 4: James J. McCarey
       Occupants of the Fretz Building:
       I.J. Knight Realty Co.
       Ace Woodworking Corp.
       Cherry and Co., Children’s Jackets and Snowsuits
       Children Wear Limited, Inc.
       Eastern Lithographing Corp.
       Fashion Maid Knitting Mills, Inc.
       Golden Brand Food Products, Inc.
       Penn Quilting Products (Coat Linings)
       Lamaze Food Sauce Co., Inc.
       H.M. Levin Food Products (Mayonnaise)
       Philadelphia Shoe and Leather Co.
       
       See-Mar-Jac Industries Inc. (Vinyl suede women’s coats and
       jackets)
       B.W. Woodbury Shoes
       J. Greenstein Quilting
       N.C. Hoffman
       B. Micklin, Suits
       Vogeler Co., Fashionrire Knitting Co.
       Trim Salad Whip
       J. Seidler Trimming Co.
       B. and. G. Industries (Bank Furniture)
       Extensions of Fire:
       2103 to 2139 N. Warnock Street, (20) 2-story/brick dwellings,
       demolished
       2100 to 2144 N. Warnock Street, (23) 2-story/brick dwellings,
       damaged
       2101 N. Warnock Street, Lou’s Crystal Bar (and apartments),
       3-story/brick, demolished
       2146 to 2162 N. Warnock street, (9) 2-story/brick dwellings,
       demolished
       2164 N. Warnock Street, 3-story/brick dwelling, partially
       demolished
       SWC 10th & Diamond Streets, J.B. Hertzfeld Feed Warehouse,
       5-story/brick, damaged
       2042 N. 10th Street, Victorian Candy Co., 4-story/brick
       1018-20 W. Diamond Street, Security Storage Co.
       1000-16 W. Diamond Street, Glantz Luggage Co., 3-story/brick
       SEC 11th and Diamond Streets, Norris Appartments
       930 to 942 W. Susquehanna Avenue, (7) 3-story/brick dwellings
       2137 to 2141 N. 10th Street (3) 2-story/brick dwellings
       2119 to 2123 N. 10th Street,(3) 2-story/brick dwellings
       2134-38 N. 10th Street, United Fuel Co.
       2115-17 N. 10th Street, Plastering Contractor, 1- and
       2-story/brick and 2 trucks
       931 to 939 W. Edgeley Street, (5) 2-story/brick dwellings
       930 to 938 W. Edgeley Street, (5) 2-story/brick dwellings
       930 to 938 W. French Street, (5) 2-story/brick dwellings
       SWC 9th and Diamond Streets, Philadelphia Gas Works, Welding
       Shop
       919 W. Diamond Street, Master Fuel Oil Co.
       NWC 9th and Norris Streets, Adams Coal Yard, 1-story/brick
       1838 N. Darien Street
       1832 Germantown Avenue
       SWC 6th and Berks Streets, Bill Auto Rental
       10th Street N.of Diamond Street, Reading Railroad Switching
       Tower, destroyed
       8 Boxcars adjacent to building on Reading Railroad, destroyed.
       12 Telegraph Poles
       50 Automobiles
       
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