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       #Post#: 39--------------------------------------------------
       Bigthinkers Ibero-America: opportunities to undertake
   DIR By: anno rani
       Date: September 10, 2023, 4:36 am
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       As an SEA specialist, you may not be able to turn the knobs any
       time soon, but strategic insight and knowledge of a good
       campaign strategy will become much more important. The SEA
       specialist becomes a strategic marketer How does the customer
       journey go ? What stage is the customer in? How can you convince
       the customer? Who is the customer? How and when do you reach the
       customer? Which campaign strategy is best to use? These kinds of
       questions are less well answered by a Google algorithm. As an
       SEA specialist, you can offer value in the future by thinking
       strategically.
       A few examples of activities are: Research your Phone Number
       List
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       customer and create a persona.
       Research your competitors and find out their SEA strategy. Does
       this work for them? What learnings does this yield? Draw out the
       customer journey. In which phases is it best to work with search
       engine advertising? Which message best suits your ideal
       customer, given the phase of the customer journey that person is
       in? Determine the goal (KPI) and make sure it is measurable.
       [img]
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       Be critical of landing pages where the ads link to. The landing
       page must be relevant and match the message of the
       advertisement. It is also good to see if users can find their
       way on the page and achieve the ultimate goal. Create a campaign
       strategy plan. What type of campaigns are the best fit and how
       can you best implement them? You can perform the above tasks
       before building a campaign. Analyzing data Once the campaign is
       built and started, you start analyzing the data.
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