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       #Post#: 8--------------------------------------------------
       Long-tail variations can together create a lot of volume
   DIR By: chandna rani
       Date: September 3, 2023, 1:06 am
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       Map the current (most important) landing pages for organic
       search traffic. You can do this with, for example, Search
       Console or Analytics. If traffic has been lost, after the
       website migration you can find out exactly which pages have lost
       traffic. For a good comparison, it is best to compare with the
       same period last year, unless you have experienced huge changes
       in search traffic recently.
       Inbound links not only give the page a lot of authority, but can
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       generate a lot of
       referring traffic. Make a list of the pages that receive a lot
       of inbound links. Make a list of the websites that you want to
       request to change the link after the migration. If they lose
       traffic, it's a sign that authority isn't transferring properly
       from the old site to the new one. Then make sure that the most
       important incoming links are adjusted after the migration. Start
       with the most important domains. Monitor all traffic, search
       rankings, and top landing pages.
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       Create a URL mapping of an old website with Screaming Frog. It's
       best not to use Search Console or Analytics for this, because
       those tools only list URLs that get traffic. Also check for
       duplicate content issues. It is important that the website
       structure is now logically structured and whether this also
       needs to be adjusted. If this is not logically structured, then
       prior to the website migration is the ideal time to address
       this. A logical website structure not only makes the website
       more user-friendly, but also easier to crawl for search engines.
       A good website structure should meet the following.
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