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       #Post#: 103--------------------------------------------------
       Personalize email newsletters as much as possible
       By: Rasel Rasel Date: September 16, 2023, 4:27 am
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       As incredible as it may seem, when someone decides to make a
       purchase, it is not a rational choice. This process is much more
       emotional. The data , numbers, statistics about the product or
       your company only serve to confirm this purchase. But what makes
       a person decide to buy something is emotional. And by now you've
       seen that storytelling is an excellent technique for awakening
       emotions in people. But not only that. So that you can provide
       information about the product or resolve any objection, the
       first thing you need is for your potential customer to be
       listening to you, paying attention. And storytelling is
       something so powerful that it captures the audience’s attention.
       No one can resist a well-told story. It's crazy, but people and
       you most likely pay to go into a movie theater and spend two
       hours disconnected from the world paying attention to a story.
       Who has never started watching a good series and hours Phone
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       later was still there marathoning it,
       watching episode after episode? And the fact is that if you have
       your audience's attention , you can say everything you need to
       convince people to take the action you want.
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       Furthermore, one of the points that most catches my attention
       about the power of storytelling is that, when a person tells a
       story, little by little the brain activity of the person
       listening synchronizes with the brain activity of the person
       telling it. This was proven in an experiment carried out by
       researchers at Princeton University. They discovered that
       exactly the same areas of the brain are activated in those who
       tell the story and those who listen. What does that mean?
       Whoever is telling a story is able to influence whoever is
       listening. Able to make others perceive what he wants them to
       perceive.
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