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       #Post#: 35--------------------------------------------------
       The coffee is made and delivered 
       By: SK Rubina Rubi Date: September 16, 2023, 5:31 am
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       Customer perception of the model was: One-off features were
       expensive; They did not understand the innovations; It was not
       suitable for large administrators. On the other hand, the team's
       perception was: High churn (mainly due to the high bankruptcy
       rate of small administrators); Average ticket stagnant; +12
       months to recover the CAC (a period too long for the Brazilian
       reality). A little context Competitive strategy According to
       Michael Porter in his book Competitive Strategy, we have three
       generic strategies.
       Cost leadership, differentiation and focus. Cost X Value X
       Competition To determine the price of your product, you must
       know its cost, value and competition Phone Number List
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       Cost You need to be clear about how
       much it costs to produce your product. Prefer variable prices,
       as this makes the sales scale favorable to your type of
       business. If you work with a fixed cost, you won't be able to
       scale. Value Value involves more than price. An example of this
       is coffee. The coffee bean itself is a commodity. Once processed
       and packaged.
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       It becomes a product. Then, the product is transformed into a
       service, that is, in a beautiful cup to be enjoyed and then we
       have coffee shops that deliver an experience: a welcoming,
       comfortable environment, with Wi-Fi and charge a fee much
       bigger. Try to turn your product into an experience. You will
       give more value to your customer and the pricing may be higher.
       Competition Competition makes you better today, tomorrow and
       always. However, it commoditizes everything, making the customer
       unable to perceive the differences.
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