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       #Post#: 35--------------------------------------------------
       Would buy products from this strong brand
   DIR By: Joyunto Kumar
       Date: September 14, 2023, 6:22 am
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       From friends and acquaintances  % and ratings from customers on
       product pages  % are even more credible. Study “The Impact of
       Influencer Marketing on Perception and Experience of Unknown
       Weak and Strong Brands” The aim of this study by the Institute
       for Brand and Communication Research IMK at the EBS University
       of Economics and Law was to determine the influence of
       influencer marketing on the perception of strong weak and
       unknown brands. As part of this Caro Daur was selected as a
       representative influencer Nivea as a strong brand and Rival.
       Loop as a weak brand. By surveying a total of people the
       perception of  the relevant brands was determined both before
       and after viewing Caro Daur's Instagram post with the product.
       The study found that influencer Phone Number List
  HTML http://b2bphonelist.com/
       marketinghas a demonstrable effect on
       perceptions of both strong and weak brands. Compared to the
       former however the effect on weak brands is noticeably greater.
       This different effect strength results from the fact that the
       perception of strong brands is already.
  HTML http://listofmobilephonenumbers.com/wp-content/uploads/2023/09/Add-a-heading-2-300x300.png
  HTML http://b2bphonelist.com/
       Solidified and therefore consistent. This means that consumers
       anyway regardless of whether it is promoted via an influencer or
       not. Influencer marketing on the other hand has a demonstrably
       stronger effect on the perception of a weak brand that consumers
       are not yet fully convinced of. As a result the consumers
       perceive accordingly influenced and solidify their attitude to
       the respective brand or the product. If the brand is unknown its
       marketing by an influencer only has an effect insofar as the
       most strongly perceived characteristics of the influencer are
       attributed to this brand.
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