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       #Post#: 1246--------------------------------------------------
       Rs.100 Crore,128 Episodes For New Mahabharat…
   DIR By: I-Luv-Rashi
       Date: September 23, 2013, 6:37 am
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       Rs.100 Crore,128 Episodes For New Mahabharat…
  HTML http://i.imgur.com/zTEWvAw.jpg
       A Bollywood filmmaker spending Rs.100 crore on a movie is no
       longer unusual. A Bollywood film earning Rs.100 crore has become
       even more common. It’s now the turn of television broadcasters
       to come up with Rs.100 crore TV shows.
       Star India  launched Mahabharat on its flagship channel Star
       Plus on September 16, more than two decades after national
       broadcaster Doordarshan ran the epic series. The new Mahabharat,
       to run over 128 episodes (Approx. 6 Months), is being touted as
       the country’s most expensive TV series — Star has invested
       Rs.100 crore on the project and spent another Rs.20 crore on
       marketing the show.
       For the Rs.100 crore shows, one would expect advertising rates
       to be higher than usual. A 10-second spot on popular game show
       Kaun Banega Crorepati on Sony TV is Rs.5 lakh.
       However, Star India, says a senior media planner, is charging
       its usual rate of Rs.2 lakh for a 10-second spot on Mahabharat.
       Madhok of Star says the channel already has close to 10
       advertisers on board and the inventory is filling up fast.
       Credit: TellyNews
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