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#Post#: 2532--------------------------------------------------
Colors launches Safari Storme 24 - The Game
DIR By: strawberrylicious
Date: October 21, 2013, 4:45 am
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After a blockbuster launch of its espionage drama earlier this
month, 24, Colors is all set to raise the bar once more with the
launch of an interactive mobile game, ‘Safari Storme 24 – The
Game’. Introduction of this 3D game marks the first-time-ever
that an Indian general entertainment channel (GEC) is providing
viewers with the opportunity to experience the real-time action
of the show offline. Developed by Gameshastra Solutions Pvt.
Ltd., the game will be available for free download in India on
iOS and Android platforms starting today and will allow players
to live the life of ATU Chief Jai Singh Rathod, portrayed
on-screen by Anil Kapoor, as he races against time to combat
terror and protect the Prime Ministerial candidate from
assassination. 24 – The Game was launched in the presence of a
live audience at Mumbai’s Phoenix Market City Mall in Kurla.
Speaking about the game, Raj Nayak, CEO – Colors, said, “Colors
has always taken pioneering decisions to enhance viewer
engagement and the launch of 24 – The Game, India’s first-ever
3D game based on a television show is one such innovation that
brings us closer to our audiences. Through the game, we are
providing audiences with the unique opportunity to step into the
shoes of Jai Singh Rathod and experience the show first-hand,
thereby enhancing their overall experience.”
The fast-paced and score-based game is a third-person,
cover-based shooter game enabling players to single-handedly
foil terrorist operations organized within Mumbai. 24 – The Game
allows to audiences to step into the shoes of ATU Chief Jai
Singh Rathod and explore his various characteristics over a
course of 30 levels. Players will be privy to an arsenal of
weapons along with support powers like health packs, additional
guns, Harrier Strike and Missile Barrages that can be purchased
through redemption of points earned during the game. All players
will also be able to compare their standing as they race against
time with each other through the Local Leaderboard which will
share their score details with other gamers. The quickly
accessible and intuitive control schemes allow players to
experiment with 4 types of A.I. that come with a variety of
actions and behaviours.
Speaking at the launch of the Safari Storme 24 – The Game,
Ankush Arora, Senior Vice President, Passenger Vehicles Business
Unit (Commercial), Tata Motors said, “We are excited and very
happy to sponsor Safari Storme 24 – The Game. This is the next
step in our association with Colors and 24 and it offers us an
exciting platform to demonstrate the true capability of the
Safari Storme, which delivers performance and comes with
technology rich features. Gamification is a great innovative
medium and the latest buzz word in the ad world. It breaks
through the clutter as it gives brands a unique platform to
present to its customers key attributes of the product. With
this association, Tata Motors showcases itself as a creative and
innovative brand that always places its customers at the core of
its existence. The series 24 has been an instant hit and we hope
the game, Safari Storme 24 – The Game, is also well received by
all.”
Speaking about the unique game concept, Vivek Srivastava, Head –
Digital, Colors, said, “With the availability of multiple touch
points, it has become critical for broadcasters to reach out to
their target audiences using newer avenues such as social media,
and online and digital tools. With the launch of 24 – The Game,
we are looking forward to creating a surreal 24 experience,
which with its slick graphics and easy controls will keep
audiences entertained. The game’s various features and support
powers are sure to become a great hit with audiences thereby
keeping them engaged on a daily basis.”
Speaking about his digital counterpart, Anil Kapoor, actor and
co-producer, said, “With the launch of 24 – The Game we are
looking at bringing the 24 experience to the audiences’
fingertips. As they take on my role as ATU Chief Jai Singh
Rathod on their mobile phones, players will have to race against
time to protect the city against terror attacks. The fast-paced
game shares multiple characteristics with the show which will
only add to viewers’ overall experience.”
24 – The Game makes Colors the first-ever broadcaster to launch
a 3D third person shooting game based on a television show.
HTML http://www.tellychakkar.com/tv/releases/colors-launches-safari-storme-24-the-game
HTML http://www.tellychakkar.com/tv/releases/colors-launches-safari-storme-24-the-game
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