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       #Post#: 2527--------------------------------------------------
       Seven releases this weekend - Bollywood all set to bleed
       By: strawberrylicious Date: October 21, 2013, 4:07 am
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       Some bad habits just don't die. One such bad habit prevailing in
       Bollywood is for multiple films to arrive on a given Friday,
       despite well knowing that traditionally, audiences have an
       appetite for watching at most two flicks in a week. Still, next
       week, there would be as many as - hold your breath - seven films
       hitting the screens. This is not to count some Hollywood as well
       as other regional language films that would arrive alongside as
       well.
       Confirms a trade insider, "Yes, at last count, there are films
       like Satya 2, Mickey Virus, Sooper Se Ooper, Ishk Actually,
       Amdavad Junction, Wake Up India and Huff! - It's Too Much
       releasing on October 25."
       The huge rush is due to the festive season starting from
       November 1, onwards, which would see the arrival of Krrish 3,
       Ram Leela, Gori Tere Pyaar Mein, Singh Saab The Great, Bullett
       Raja and R... Rajkumar till 2013 climaxes with Dhoom 3.
       "With each of these biggies expected to arrive anywhere between
       2000-3500 screens each, it is practically impossible for smaller
       films to arrive. Hence, those who wish to close their books
       before year end have no other alternative but to arrive next
       week," the insider says. "For most of them, it is suicide
       though," he adds.
       Amongst the releases this weekend, the biggest of them all is
       Satya 2 which also has the most notable director at the helm of
       affairs, Ram Gopal Varma. He is confident about his film's
       prospects though and has already planned a series of special
       screenings before it arrives in theatres.
       On being asked whether he feels that the recall value of Satya
       would play a major role in bringing in the audience for Satya 2,
       he says, "Any film eventually will bring in the audience only on
       the strength of the subject matter which it portrays through its
       trailers. I can't comment for the audience but Satya 2 as a
       subject matter takes off from where the other gangster films,
       including Satya, left off."
       On the other hand the makers of Mickey Virus have no qualms in
       admitting that in the season of 'Big Boss' and Boss, their film
       is an underdog. To make the best out of their relationship with
       celebrities, they have picked Salman Khan, Anil Kapoor, Madhuri
       Dixit, Farah Khan, Karan Johar, Ranbir Kapoor and Kapil Sharma
       no less to help endorse the film through a specially designed
       campaign.
       As for Sooper Se Ooper, the film's composer/singer Sonu Nigam
       has taken it upon himself to ensure that there is some deal of
       promotion around it even though the producers (Reliance) are yet
       to kick-start any major campaign.
       On the other hand, even though the most popular face in Ishk
       Actually, Rajeev Khandelwal, is conspicuous by his complete
       silence on the film, the other lead Raayo Bakhirta - seen
       earlier as Chaudhary in Pyaar Ka Punchnama - has taken it upon
       himself to create awareness around it. When quizzed around the
       relative low key promotion so far, Raayo shrugged, "These are
       new producers. We are all trying our best."
       Meanwhile, a bunch of character artists have come together for a
       film Wake Up India which has its theme centered on a Chief
       Minister being accused of rape. There is no information
       whatsoever though on two other films that are arriving out of
       nowhere - Amdavad Junction and Huff! - It's Too Much.
       Well, at least a film is actually staying true to the title - It
       is indeed 'Too Much'!
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