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       #Post#: 2219--------------------------------------------------
       Sony Entertainment Television gets a facelift
   DIR By: strawberrylicious
       Date: October 11, 2013, 6:53 am
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       Announcing its revamped new brand look today, Sony Entertainment
       Television reaffirmed its creative vision and content
       innovation. With design and thought converging to reinforce the
       vibrant cultural and thematic identity of the channel, the
       result is a refreshed, modern and distinctive new channel. The
       new look and feel will officially be seen by viewers across the
       world from primetime today (Friday 11 Oct, 2013).
       SET’s new look embodies “hope and happiness” symbolizing
       progressiveness and grace, while being traditional and cultured,
       thus reflecting the smart and contemporary confidence of SET &
       its viewers. Embracing red, blue and green as their signature
       colors, the new look gives a very lively and emotional touch to
       SET that is spontaneous, humane and warm.
       Renowned design studios, Ink Project based in Australia has
       helped create and advised the channel on its new look. Through
       its powerful shows, refreshing content and iconic characters,
       SET has successfully delivered its brand promise of providing a
       wholesome viewing experience for its consumers. This revamped
       look further propagates its brand philosophy of being fresh,
       innovative and progressive.
       N P Singh, COO MSM, Pvt Ltd said, “Sony Entertainment Television
       is a brand which has always challenged itself to define the
       category through fresh content, appealing characters and
       powerful storylines all packaged in a vibrant look. The journey
       so far has been a well chalked out one, in terms of how we have
       evolved the brand and as a brand we have always endeavored to
       give our viewers what they want to watch, not just what we want
       them to watch.”
       Sneha Rajani, Senior EVP and Business Head, SET said, “At Sony,
       we believe that this is the right time to infuse renewed vigor
       into the brand and reflect an identity which truly articulates
       our spirit. This revamped look is a celebration of hope and
       happiness thus reflecting the inherent ideology of the channel –
       being proud of our heritage yet living life to the fullest. We
       anticipate that our new look will only strengthen engagement &
       connect with our audiences.”
       In the new brand identity spot, SET stars, are weightlessly
       captured against a dynamic backdrop of color and sound. The
       sparkle frames encircle the human action creating a bold, fresh
       look for SET. Red, blue & green colored particles converge to
       one point and dynamically sparkle to create the SET brand logo.
  HTML http://www.tellychakkar.com/tv/releases/sony-entertainment-television-gets-facelift
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