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       #Post#: 9--------------------------------------------------
       The purchase journey 
   DIR By: Himon kumar
       Date: September 9, 2023, 5:51 am
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       And it is in this area that lead segmentation operates
       Segmenting means qualifying your contact list according to needs
       and maturity in the purchasing journey It is work that
       guarantees excellent returns allowing you to achieve KPIs such
       as a lower CAC Customer Acquisition Cost Consequently it
       optimizes efforts and generates productivity in the sales team
       To start categorizing information you can follow different
       models.
       Everything will depend on the type of data that is most relevant
       to your strategy Some possibilities are region city urban Phone
       Number List
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       or rural area means used to
       communicate personal interests level of education profession
       Regarding the stage in a good way to classify is scoring It is a
       score based on criteria defined by your company From this notes
       are generated that filter potential customers and organize your
       list according to purchase maturity.
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       Why segment phone leads Despite the protagonism of digital
       channels for attraction through inbound marketing the importance
       of the telephone in omnichannel communications needs to be
       considered According to a study chances of conversion drop by
       after minutes of no contact However only of locations manage to
       follow up within this period Another analysis showed that of
       searches for products and services on Google generate links And
       still that the leads coming from this medium are up to more
       prepared than from others This is because they are at a more
       advanced stage of the sales funnel.
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