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       #Post#: 16--------------------------------------------------
       three generic strategies
   DIR By: SK Rubina Rubi
       Date: September 14, 2023, 6:50 am
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       On the other hand, the team's perception was: High churn (mainly
       due to the high bankruptcy rate of small administrators);
       Average ticket stagnant; +12 months to recover the CAC (a period
       too long for the Brazilian reality). A little context
       Competitive strategy According to Michael Porter in his book
       Competitive Strategy, we have : cost leadership, differentiation
       and focus. Cost leadership This strategy aims at low production
       costs, reduction and total cost control, resulting in a
       defensive posture in the face of the five competitive forces in
       several ways. To use this strategy, it is important that
       companies have a large market.
       Share. Products must have well-defined characteristics, such as
       being easy to produce, having a wide production line,
       large-scale production, etc. Among Phone Number List
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       the disadvantages are the need to
       invest heavily in technology and scrap assets. Differentiation
       Differentiation makes the company worry less about costs and try
       to be seen in the sector as having something unique to offer.
       Differentiation is an alternative to cost leadership. You need
       to invest more in research than the cost leaders.
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       The products need to be excellent and the investment in customer
       service is high. Marketshare is also part of this strategy,
       through greater segmentation of the customers/market in which it
       will operate. Consequently, it is important that the company is
       willing to give up a certain part of its massive market share.
       It is a viable strategy, as it wins and retains customers.
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