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       #Post#: 31--------------------------------------------------
       The world of the Internet this threat 
   DIR By: Khatija Akter
       Date: August 30, 2023, 11:30 pm
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       For their part, players such as Google and Tripadvisor mutated
       their search platforms for hotel services towards integrated
       geolocation systems, comparisons and price bids per room with
       the Google Hotel Price Ads portal, the former, and TripCconnect,
       the latter. In his case, Tripadvisor has not been satisfied with
       simply evolving towards a meta search engine. With the
       integration of the book now functionality (or book now) next to
       the search result, TripConnect allows access to the direct
       channel of the hotel or agency to make the reservation with a
       single click. Thus, online platforms have mutated towards meta
       search engines and, later, are evolving towards online travel
       agencies (OTAs), combining, in a short space of time, the value
       proposition to the user of both business models. All this
       results in a better service for consumers, who have access to
       information and travel reservations more easily than ever.
       On the other hand, hotels and online agencies must compete more
       than ever in the price per room market to achieve the attention
       of all these users. a threat or an opportunity for the most
       traditional markets in the sector? Can the final service, the
       hotel and Buy Phone Number Database
  HTML http://Buy Phone Number Database its website, compete with these
       giants of the Internet? In the last year, online travel agencies
       accounted for 96% of the reservations in Kayak , a meta search
       engine that sent them 57 times more travelers than to the
       websites of the hotels themselves.
  HTML https://zh-cn.phonenumberau.com/wp-content/uploads/2023/08/kjjjj-copy-300x182.jpg
  HTML https://dbtodata.com/phone-number-data/
       At the same time, half of Tripadvisor's income comes from OTAs.
       Judging by these data, it could be thought that it is a losing
       battle in advance for hotels, since the system under which these
       meta search engines operate can be somewhat exclusive . The
       reason is that the ranking of results offered by the meta search
       engine is based on the value of the auctions that each website
       carries out for the clicks. Obviously, agencies have an
       advantage, since they start from technical superiority and
       larger marketing budgets to bid for the best positions (prices)
       that the end user will see.
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