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       #Post#: 65--------------------------------------------------
       Consumers tend to use social media
       By: abu raihan Date: September 3, 2023, 12:01 am
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       Let's see how it has organized its marketing strategy achieving
       great success. This type of multi-channel strategy is heavily
       used both by SMEs, which thus manage to get noticed with their
       niche activities, and by companies such as IKEA, which has
       achieved excellent results. Let's analyze his case.
       [AML]-quote-quotes- to seek inspiration and voice assistants to
       find new products, while eCommerce and search engines continue
       to play an important role in the actual shopping activity.
       ecommerce-marketing-trend-2022-image IKEA's omnichannel strategy
       IKEA is the perfect example of a successful omnichannel
       strategy.
       Traditionally we are used to thinking of Phone Number List
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       the Swedish multinational as a physical
       shop where it is possible to find everything we need. For
       several years now the company has opened up to online, without
       achieving great success. In 2017, however, IKEA organized the
       strategy by rethinking the needs of its customers, especially
       the younger ones. The Nordic brand has moved to omnichannel
       marketing, introducing an interactive online store with a
       virtual assistant for shopping. This tool goes beyond simple
       eCommerce: it is a planning tool which, thanks to augmented
       reality and artificial intelligence.
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       Allows you to furnish your home with virtual furniture and
       possibly purchase products directly from the eCommerce site. The
       customer service is at your complete disposal, at no cost. In
       the blog you can find furnishing ideas from which to take
       inspiration; while on social channels, especially Instagram, you
       can find design photos and product information. Their
       advertising is extremely effective: clear, simple and direct, it
       reaches all the company's targets without any problems.
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