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#Post#: 73--------------------------------------------------
Ferrari and Apple in Talks to Expand Relationship
By: Apple Team Date: April 2, 2013, 11:42 am
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Ferrari and Apple in Talks to Expand Relationship, iPad Mini Now
Standard in FF
Coupe
HTML http://cdn.macrumors.com/article-new/2013/03/laferrari.jpg
Ferrari and Apple are in talks to expand their partnership on
in-car entertainment, reports Bloomberg. Ferrari Chairman Luca
Cordero Di Montezemolo said the company would be "more precise"
over the next few months, though its unclear what exactly Di
Montezemolo meant.
Ferrari's new 963 horsepower 'LaFerrari' hybrid hypercar was
introduced this week at the Geneva Motor Show, and Ferrari also
announced that its four-seater FF coupe will now incorporate a
pair ofiPad minis into the seats for use by the rear passengers.
Ferrari's 12-cylinder GT sports car prowess is represented at
Geneva by the FF, the very first four-seater and four-wheel
drive in Prancing Horse history. Itwill be sporting a Grigio
Ingrid livery with an elegant glass roof and Iroko interior. The
FF is also now seamlessly integrated with Apple technologies,
thanks to direct access to the infotainment system via SIRI
voice commands and the adoption of two iPad Minis as the
entertainment system of choice for the rear seat passengers.
Eddy Cue, Apple's senior vice president in charge of Internet
Software and Services joined Ferrari's board of directors late
last year.
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