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       #Post#: 44--------------------------------------------------
       First Look: Apple's iCloud data center site inReno, Nevada
       By: Apple Team Date: April 2, 2013, 9:29 am
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       Apple has more in its pipeline than just new Macs and iOS
       products; the company is aggressively planning outand building
       new data centers to support iCloud and related iTunes features.
       Here's a look at the next major construction project planned at
       the new Reno Technology Park.
       Seven years after locating its Braeburn Capital asset management
       subsidiary in Reno, Nevada (largely for tax purposes), Apple is
       planning an expansion of its footprint in the area for reasons
       beyond favorable tax rates.
       Among the top factors that attracted Apple's attention to Reno
       were access to low cost power with solar and other renewable
       options; availability of high speed fibre optic conduits;
       limited risk of natural or man made disasters; and lower overall
       costs combined with, of course,tax incentives.
       While Apple's Braeburn group was attracted by the state's lack
       of a corporate income tax, that factor is far less important to
       the location of Apple's data centers, which don't directly
       generate substantial revenues. Instead, low property and sales
       taxes were important.
       The State of Nevada, Washoe County and the City of Reno
       collectively approved a series of tax abatements for Apple
       lastsummer, paving the way for Apple to begin construction. The
       incentives run for more than a decade, and portions of the tax
       reductions can be extended through 2042.
       However, Reno isn't the only location in the US with low
       property and sales taxes, or economic conditions what will
       prompt state and local governments to offer tax incentives to
       attract the investment of a company like Apple.
       Nebraska, Oregon and Wyoming have already adopted tax mitigation
       legislation specifically to attract data centers. Texas and Utah
       both offer greater tax incentive packages than Nevada does. But
       taxes aren't the only thing data center builders like
       Appleevaluate in picking a site.
       A study that looked at a variety of competing datacenter
       construction and operational cost factors at a series of
       different potential sites performedby Nevada indicated that,even
       with tax incentives, Reno couldn't beat the overall cost
       advantages of a site in Oregon. Fortunately for Nevada, Apple
       wants to build multiple sites; the company is now building
       massive data centers in both Oregon and Nevada.
       State and local governments aren't the only entities recognizing
       the value of attracting the business of data centers. In 2009,
       United Infrastructure Group, a large infrastructure developer,
       looked at an existing industrial park (shown above) located
       15miles east of Reno and decided it had the potential to host
       technology expansion as well.
       #Post#: 45--------------------------------------------------
       Exclusive: Apple's initialiCloud facility in Reno already ready 
       to go online
       By: Apple Team Date: April 2, 2013, 9:32 am
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       Apple's latest data centerproject near Reno, Nev., was thought
       to only be in early planning stages, butan initial segment of
       the project is already complete and just days away from going
       online, AppleInsider has learned.
       The new data center, located 15 minutes east of Reno at the
       emerging new Reno Technology Park, will be Apple's fourth major
       server farmthe United States and the third project the company
       has built from scratch.
       A rapid pace and massivescale of construction
       In 2010, the company built a 500,000 square foot facility in
       Maiden, N.C., that went online in 2011, multiplying
       Apple'savailable data center square footage by nearly six over
       the initial 107,000-square-foot center it had acquired in 2006.
       Apple was reported to be planning adoubling of the Maiden site's
       vast structure.
       Last October, Apple broke ground on a parallel project now under
       construction in Prineville, Ore. A 338,000-square-foot building
       (about twice the size of a Costco store) is now taking shape
       there; asecond, equally large building is planned to joinit,
       again doubling the company's existing iCloudfootprint. There's
       also lots of surrounding land left for additional buildings on
       the 160 acresite.
       The size and rapid construction pace of Apple's existing data
       center facilities makes it interesting that the company is now
       planning another large data centerproject relatively close toit:
       Reno is just 460 miles south of Prineville.
       Apple hits the ground running in Reno
       Even more surprising is the fact that Apple is moving forward on
       the parallel Reno site so rapidly. As the project site was still
       being finalized, the company asked for permission to begin work
       on an initial, aproximately 20,000-square-foot structure to get
       head start on the construction project.
       Both ends of the long building (pictured above) have five vents
       supporting massive fans to pull air through the structure.
       Behind it, there appears to be a water chilling system (visible
       below from the side) similar to the one built in Maiden.
       Pictured from the air (below, during final construction),
       Apple's initial building is just off the freeway but behind a
       hill, making the project site appear to be nothing but empty
       land to people driving past.
       The relatively small initial facility appears similar to a
       21,000-square-foot secondary"tactical" structure revealed in
       permits at the Maiden site, as well as a 10,000-square-foot
       building Apple rapidly built in Oregon as soon asit acquired the
       land there.
       Plans for the similar structure in Maiden were described as
       involving"tight security measures,"including "man trap" security
       doors that will require people to go through two doors to
       gainaccess, and an 8-foot-high chain-link security fence.
       The initial Reno facility issurround by black lamp posts
       outfitted with cameras, and is staffed with security personnel,
       although has only basic fencing in place. The simple initial
       structure is now apparently finished and, according to a person
       familiar with Apple's plans, is set to go online in the coming
       weeks.
       It is possible that Apple started work on the initial building
       to serve asa testing center to help inplanning the full
       deployment, including optimization of the site's connection with
       local power, water and data networks.
       The company has 345 acres of land surroundingthe building,
       nearly twice the area of its Prineville project, allowing for
       vast expansion of both data center buildings and supporting
       structures, including solar fields.
       As with its previous data center projects, Apple has taken a
       leading role in pushing the envelope in green design, with the
       Maiden facility being the largest data center to meet the strict
       rules of LEED Platinum construction.
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