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       #Post#: 41--------------------------------------------------
       Tim Cook Publishes Letter Apologizing To Chinese Customers For W
       arranty Policies
       By: Apple Team Date: April 2, 2013, 9:07 am
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  HTML http://www.cultofmac.com/wp-content/uploads/2012/10/meet_genius_2x.jpgApple<br
       />has been getting pounded by the Chinese press lately for its
       warranty policies service and not talking to the press whenever
       they want a statement (welcome to Apple news my friends). Hoping
       to end the onslaught from the government-supported press, Apple
       issued an apology letter to Chinese customers signed by Tim
       Cook.
       The letter, which was written in Chinese and posted to Apple’s
       website, said that Tim Cook and the rest of the company have
       been reflecting on the feedback regarding its warranty policies
       and apologizes the poor communication that has made customers so
       angry.
       In the letter Cook states:
       “We are aware that a lack of communications…led to the
       perception Apple’s attitude was arrogant and that we do not care
       and attach importance to consumer feedback. We express our
       sincere apologies for any concerns or misunderstandings this
       gave consumers.”
       According to Cook’s letter, Apple has changedits warranty policy
       so that a repaired iPhone 4 or iPhone 4S will be covered under
       warranty for one year after it’s been repaired. Apple alsosays
       it will replace any broken iPhone 4 or iPhone 4S with a new
       phone rather than replacing all the parts.
       China’s warranty laws require companies to issue a full one year
       extension on replaced products, but Apple has only been offering
       a 90-day warranty on replaced parts. Cook saysApple has pledged
       to educate the company’s resellers so that warranties are
       honored appropriately.
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