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#Post#: 87577--------------------------------------------------
Re: Harlequins State of Play
DIR By: sussexquin
Date: March 31, 2022, 5:44 pm
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When first getting Season Ticket in 2000, touchline, needed to
get 8 games in for break even. Due to moving, work etc decided
to let it lapse after 2011 partly because then it needed 13
games to break even with the same seats. It seems like that was
the peak followed by a roll down to 7/8 and now it is time to
raise up again; so the cycle goes on.
#Post#: 87594--------------------------------------------------
Re: Harlequins State of Play
DIR By: poorfour
Date: April 1, 2022, 3:46 am
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A season ticket is essentially a trade for the club of certainty
versus potential revenue: you get a discount in return for
giving the club certainty of revenue. The value to the club -
and therefore the discount level - is a function of how
confident the club is in being able to sell your seat if you
don't have an ST.
In some high demand categories, a season ticket can cost more
than a ticket if the value to the fan is access. That's
essentially what the RFU's international debentures are: a
premium over the ticket price that guarantees your access to a
source of tickets.
Quins are in a position where the point of that balance is
shifting. Arguably, at the moment they could maximise revenue by
not having season tickets at all - but there's also intangible
value to them in having loyalty and tangible value in securing a
proportion of the season's revenue ahead of time. I'd guess that
ticket prices will rise at least in line with inflation, and
season ticket prices in some categories rising ahead of that.
#Post#: 87601--------------------------------------------------
Re: Harlequins State of Play
DIR By: Use it or lose it
Date: April 1, 2022, 5:14 am
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It’s not £35 every game, it’s not even that at every premiership
game, some are £33 and some are £30.
Quins worked so hard to get season tickets like the £99 in north
stand, now we got here they are blaming them. Compared to a lot
of teams we do pay towards the top end for match tickets.
As an economics graduate I find it odd when people are willing
to fall for the line that prices have to go up and make you feel
bad for it. They can make revenue from many others angles to,
I’m surprised by two things at Quins, 1. Naming the stadium not
sponsored and 2. Additional shirt/ shorts sponsors.
This seems to be a short term argument that yes we are doing
well post winning the league but this in all our experience is
not the norm. Also there are a lot of costs for people at the
moment and targeting the people who already have the cheapest
seats.
We will probably pay for the increase because we love going but
it can’t go on indefinitely as I have two small children and for
four of us could be very expensive.
#Post#: 87602--------------------------------------------------
Re: Harlequins State of Play
DIR By: TomBuckQuin
Date: April 1, 2022, 5:32 am
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--- Quote from: Use it or lose it link ---
>
> Quins worked so hard to get season tickets like the £99 in
north stand, now we got here they are blaming them.
>
--- End Quote ---
They "worked so hard" as in sacrificed revenue in favour of
building customer (supporter) satisfaction. But, at the same
time, contributing to further losses. That's a business
judgement call that they made at that time - but it is
unsustainable. What do you propose? That they just freeze it at
£99 forever, regardless of inflation/the economy/other worlds
events? That's a pretty sure-fire way to send a business down
the pan.
Whichever way you cut it, raising ST + matchday ticket prices
and still selling out is only going to help the balance sheet -
you don't have to be an economics graduate to see the logic
there. Obviously the risk there is the "still selling out" - but
Laurie and his team have some pretty abundant evidence in front
of them in the fact that every home Prem/European game has been
a sell out this season. There's your business justification
right there.
--- Quote from: Use it or lose it link ---
>
> They can make revenue from many others angles too...
>
--- End Quote ---
Which is exactly what Laurie said they're going to do. £3m of
losses requires a wide-ranging strategy to sort. Raising ticket
prices is one of many parts of that strategy.
I reckon have a watch of the stream if you have a chance - it
was pretty enlightening.
#Post#: 87607--------------------------------------------------
Re: Harlequins State of Play
DIR By: Nico Wilson
Date: April 1, 2022, 5:43 am
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--- Quote from: TomBuckQuin link ---
>
> <snip>
> I reckon have a watch of the stream if you have a chance - it
was pretty enlightening.
>
--- End Quote ---
Yes. Completely agree. Laurie's explanation of finances,
ticketing etc is fairly early on so you don't need to watch the
entire stream. And if you're particularly short of time, just
jump through the stream until the pink slides come up and then
rewind a few minutes and then start watching.
#Post#: 87639--------------------------------------------------
Re: Harlequins State of Play
DIR By: Monte
Date: April 1, 2022, 8:57 am
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--- Quote from: Nico Wilson link ---
>
> Yes. Completely agree. Laurie's explanation of finances,
ticketing etc is fairly early on so you don't need to watch the
entire stream. And if you're particularly short of time, just
jump through the stream until the pink slides come up and then
rewind a few minutes and then start watching.
>
--- End Quote ---
It’s about 43 minutes in!
#Post#: 87819--------------------------------------------------
Re: Harlequins State of Play
DIR By: Nico Wilson
Date: April 4, 2022, 3:54 am
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--- Quote from: Monte link ---
>
> It’s about 43 minutes in!
>
--- End Quote ---
Thanks Monte
#Post#: 87820--------------------------------------------------
Re: Harlequins State of Play
DIR By: J Scott
Date: April 4, 2022, 4:03 am
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The other factor I will need to consider is the ULEZ if it
expands as it is being threatened it will add another cost to
getting to the Stoop. I mainly drive because the train journey
is a nightmare so only do it once or twice a season.
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