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#Post#: 43445--------------------------------------------------
Women's rugby at risk of RFU funding cuts after Tyrrells ends
sponsorship
DIR By: deadlyfrom5yardsout
Date: May 27, 2020, 4:27 am
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Gerard Meagher (Guardian)
The Rugby Football Union has refused to rule out funding cuts
for top-flight women’s clubs after it was announced that
Tyrrells will be ending its sponsorship of the Premier 15s
league in August.
RFU will need government bailout if England do not play until
summer 2021
The RFU is hopeful of securing another title partner, insisting
it remains “an attractive proposition”, but warned there would
be no guarantees for the 10 clubs, with the union forecasting
losses of up to £122m because of the coronavirus pandemic if the
men’s autumn internationals do not go ahead.
When Tyrrells became the title sponsor for the Premier 15s in
2017, the RFU pledged investment of £2.4m into the league over
the next three years, which equates to £80,000 a season for each
club. This season’s Premier 15s competition was declared null
and void in March and the RFU said it was unable to offer
assurances over the same level of financing in the future.
“The RFU has been very clear on the financial impact of Covid-19
if autumn internationals don’t go ahead,” a spokesperson said.
“The women’s game and Premier 15s remain key priorities;
however, like all businesses, until we have clarity on absolute
revenues, we can’t provide absolute guarantees on any future
funding.
“The women’s game is crucial to the health of the overall game
and we are proud of the role we will continue to play in
investing and growing participation by ensuring the women’s game
is not hit disproportionally.”
The Premier 15s has enjoyed considerable growth in its three
seasons and peak viewing figures of the 2019 final were more
than double those of 2018. Live attendances have risen by 27%
but given that the sponsorship market has felt the full force of
the pandemic, it is unlikely the RFU will be able to secure a
deal as lucrative as that with Tyrrells.
#Post#: 43449--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: Rocker
Date: May 27, 2020, 5:05 am
---------------------------------------------------------
Not entirely surprising. A lot of business will be looking hard
at outlay at the moment and not committing to non-essential
spending.
#Post#: 43455--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: Yareet
Date: May 27, 2020, 7:27 am
---------------------------------------------------------
--- Quote from: Rocker link ---
>
> Not entirely surprising. A lot of business will be looking
hard at outlay at the moment and not committing to non-essential
spending.
>
--- End Quote ---
Define “essential”. Research (most recently during the 08/09
financial crash) shows that choosing not to advertise (of which
sponsorship is a part) during an economic downturn has a
massively detrimental effect on sales which takes years to
overcome.
#Post#: 43472--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: Brown Bottle
Date: May 27, 2020, 5:05 pm
---------------------------------------------------------
--- Quote from: Yareet link ---
>
> Define “essential”. Research (most recently during the 08/09
financial crash) shows that choosing not to advertise (of which
sponsorship is a part) during an economic downturn has a
massively detrimental effect on sales which takes years to
overcome.
>
--- End Quote ---
What sales?
#Post#: 43476--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: Domestos
Date: May 28, 2020, 2:03 am
---------------------------------------------------------
--- Quote from: Brown Bottle link ---
>
> What sales?
>
--- End Quote ---
Crisps.
#Post#: 43483--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: GP2110
Date: May 28, 2020, 3:52 am
---------------------------------------------------------
It is inevitable that sponsors of sport will prioritise their
spending on sports with big followings. The women's game (at
club level especially) remains a minuscule part of the sports
market in this country. It is therefore likely that it is a
sport sector which is likely to face real funding problems in an
economic downturn.
Given that all clubs make a loss on their women teams, how many
will be happy to continue to absorb that loss as part of the
long term plan? It may be that the immediate survival threat
takes immediate priority over plans to expand the game in the
medium to long term.
#Post#: 43492--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: Yareet
Date: May 28, 2020, 6:06 am
---------------------------------------------------------
--- Quote from: GP2110 link ---
>
> It is inevitable that sponsors of sport will prioritise their
spending on sports with big followings.
>
--- End Quote ---
Not sure it's as inevitable as you seem to think. Different
brands will have different priorities and budgets.
The Americas Cup is hardly a sport with a huge following. The
last one had global viewing figures of 450mn - roughly half what
the Rugby World Cup gets - yet the title sponsor appears to be
Prada.
#Post#: 43496--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: GP2110
Date: May 28, 2020, 6:36 am
---------------------------------------------------------
450 mn is huge in comparison to women's club rugby.
I would suspect the average viewers per match week are in the
low thousands leaving aside the one off events.
#Post#: 43501--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: Rocker
Date: May 28, 2020, 8:05 am
---------------------------------------------------------
Also you have to look at the likely demographic you're
advertising to, I suspect that the average viewer of the
Americas Cup is wealthier than the average viewer of Women's
rugby.
#Post#: 43560--------------------------------------------------
Re: Women's rugby at risk of RFU funding cuts after Tyrrells
ends sponsorship
DIR By: RodneyRegis
Date: May 29, 2020, 6:45 pm
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When the money stops, so does the virtue signalling.
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