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       #Post#: 34--------------------------------------------------
       News portals and blog platforms
       By: Rasel Rasel Date: September 9, 2023, 6:22 am
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       Contrary to this your actions are directly reflected in sales
       and financial results. If you are curious about generating
       greater value for the brand and its solutions read on. In this
       article we will explain what brand equity is its importance for
       brands and how to use it in digital marketing. So let's get down
       to business! What is brand equity. Brand equity is the end
       result of branding. In other words it refers to the value added
       to a product or service thanks to the strength that the brand
       has gained in the market. Obviously this added value has the
       objective of acting on the consumer's perception and behavior
       regarding the brand how he feels and acts in relation to it.
       This influences the purchase decision and consequently the
       profitability of the business.
       Like several other expressions used in the marketing universe
       brand equity is an English term and in free translation means
       something like “brand equity”. What is brand. Have you ever
       noticed how an identical product can have different perceptions
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       on the part of consumers. This happens
       as the brand establishes itself in the market. The recognition
       it acquires comes mainly from the consumer's experience with
       your product or service. First of all to talk about brand equity
       it is necessary to understand the concept of brand well. It's
       normal for us to associate the brand with the company's name
       which isn't wrong but the concept of a brand goes far beyond
       that.
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       As we just remembered it involves the consumer's experience and
       how they assimilate the values ​​that the brand
       passes on to them. In other words brand representation takes
       into account all the elements that involve your business and are
       in contact with the consumer whether tangible or intangible
       depending on the segment. This perception that the consumer
       creates directly contributes to the identification of the
       company. Therefore a brand that has a positive image is more
       likely to gain preference at the time of the customer's purchase
       decision.
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