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#Post#: 14--------------------------------------------------
If your competitors invest
By: Arfan hossen Date: September 10, 2023, 3:21 am
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Traffic source Is the traffic coming from the digital world Does
the user who arrives on your website start a search on Google or
comes from social networks Different sources generate different
leads and consequently different expectations and purchasing
habits.
New call to action . Seasonality The sale of products with a
well defined seasonality does not guarantee the maintenance
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of a satisfactory conversion rate over
time. There will be sales peaks and slow periods throughout the
year. Who would buy a beach towel in January . Competitors
actions Having an eCommerce is not in itself a differentiator.
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Communication and brand are the real distinctive elements.
heavily in strategies to increase brand awareness your brand
could lose relevance and visibility with direct effects on the
conversions generated. The same goes if one of your competitors
is offering particularly high discounts. . Prices and payment
options If the prices are particularly high for the product sold
closing a sale will be very challenging.
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