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       #Post#: 272--------------------------------------------------
       Qualify the broader keywords by region and state
       By: payel Roy Date: August 30, 2023, 6:32 am
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       If no clear winner emerges, err on the side of where the
       broader volume is Site Architecture and Content Quite a few
       local sites are going to be your brochure-style sites. Site
       structure can vary quite a bit depending on the size and scope
       of the site. Since most local sites focus on a particular
       product or service (rather than being Amazon.Com) it is wise to
       keep the following in mind: stay far, far away from duplicate
       and NEAR duplicate content (if the client is an insurance agent
       don't have similar pages like acmeinsurance.com/car-insurance,
       /auto-insurance, /vehicle insurance) also, avoid using the
       town/city names as the only modifiers where no difference exists
       between services or products.
       Acmeinsurance.com/town1-auto-insurance, /town2-autoinsurance,
       /town3 autoinsurance get the client involved in the content
       writing, they generally have lots of marketing or product
       material that you can pull from and give to a writer for topical
       ideas and industry jargon consider hiring on a well-respected
       job board like Phone Number Data
  HTML https://dbtodata.com/phone-number-data/
       problogger.net for
       specific content needs (finance, home/garden, food, etc) don't
       overdo internal linking with keyword rich anchors, especially on
       navigation (try to keep it broad from a keyword standpoint...Car
       Insurance vs Providence Car Insurance as an example) use tools
       like screaming frog and xenu to assess overall on-page health,
       structural integrity, and internal linking stats microsoft also
       has an on-page assessment tool available on windows write your
       page titles.
  HTML http://zh-cn.canadapeople.clu
       b/wp-content/uploads/2023/08/image_2023_08_29T07_20_58_965Z-300x
       182.png
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       And meta descriptions with click-thru's in mind while mixing in
       broad and local keyword variations to help describe the site
       rather than simply to keyword stuff Tools like Google's Page
       Speed and Yslow can provide you with detailed analysis on
       potential site loading issues prior to launch. I have found that
       printing these out before/after is a good way to show the
       client, who typically is a novice, some of the stuff that is
       going on behind the scense. Clients like before and afters (when
       the after is more favorable than the before of course). Tracking
       Tracking is key, naturally, so you'll need to pick an analytics
       package.
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