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       #Post#: 28--------------------------------------------------
       The recurrence of requests 
       By: SK Rubina Rubi Date: September 14, 2023, 5:21 am
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       The execution of the strategy generated significant numbers for
       Superlógica, despite the sales volume remaining the same: +200%
       new MRR in the second month; Average ticket started to rise;
       Customers better understood the differences. Upsell strategy
       execution However, when the question went to upselling, the
       reality was different: + 2K new MRR in the first and second
       month; Small turnover; Opportunities for the product were
       identified. Some lessons learned were the importance of
       strengthening the company's target.
       Plan and the launch of a mobile app for condominium
       administrators. Which generated the following result: +10K new
       MRR in the fifth month; Frantic Phone Number List
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       turnover; Nobody bought the bait plan
       anymore. Dealing with discounts Another issue that Superlógica
       had to learn to deal with was for discounts. Here, it is worth
       remembering that the average ticket was R$270 and the company
       wanted to.
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       Increase this value in some way. Therefore, giving discounts was
       out of the question. Instead of giving the discount, the sales
       team understood that the idea was to “deliver value”: it offered
       the popular plan at the bait price for 3 or 6 months. After the
       contract period, the customer evaluated which plan they would
       stay with and, ultimately, no one returned to the decoy plan –
       this was decisive for customers to switch to higher plans. This
       way, both Superlógica and the client were satisfied.
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