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#Post#: 91--------------------------------------------------
FUNNY - [Watch] SA beer trolls Aussies (who love it, until they
hear it’s from Newlands)
By: Hawk Date: March 29, 2018, 4:48 pm
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SOURCE : CAPE TALK
HTML http://www.capetalk.co.za/articles/297459/watch-south-african-craft-beer-maker-trolls-aussies-who-love-the-beer-until-they-hear-it-s-from
HTML https://youtu.be/VNprb1navmY
Every week The Money Show’s Bruce Whitfield asks branding and
advertising expert Andy Rice to share with him the week’s
advertising “heroes” and “zeroes”.
This week, Rice critiqued a very funny, sneaky campaign in
Australia by Cape Town’s Newlands Spring Brewing Co.
He gave the campaign a “hero” rating.
Newlands Spring Brewing Co recently set up a promotion of their
beer in Newlands, Australia.
At first they didn’t mentioned the “Newlands” where it produces
its beer is the one where the Australian cricket team this past
weekend got smashed, despite tampering with the ball.
The Australians LOVED the Capetonian beer…
Until they were told it was from Newlands… in South Africa!
LOL!
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