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       #Post#: 85--------------------------------------------------
        If we’ve done our job correctly and segmente
   DIR By: Shovo Ray
       Date: September 2, 2023, 10:38 pm
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       Lose focus.d our visitors using specific keyword terms, we
       already know they are interested in what we offer. To use our
       travel example above, the visitor who typed in “luxury vacations
       in France” wants to hear all about luxury vacations in France.
       They are unlikely to want a pitch about how wonderful France, as
       a country, is, as the keyword term suggests they’ve already made
       their mind up about destination. Therefore, a simplistic,
       generalized message selling French tourism is less likely to
       work. Genuine buyers - who will spend thousands on such
       vacations.
       Will want a lot of detail about luxury travel in France, as this
       is unlikely to be a trivial purchase they make often. That
       generally means offering long, detailed articles, not short
       ones. It means many options, not few. It means focusing on
       luxury travel, and not general travel. Simple, but many
       marketers get this Phone Number Data
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       wrong. They go for the
       click, but don’t focus enough on the level of detail required by
       hot prospects i.e. someone most likely to buy. 3. Engagement One
       advantage of the web is that we can spend a lot of time getting
       a message across once a hot prospect has landed on a site. This
       is not the case on radio. Radio placements only have seconds to
       get the message across. Likewise, television slots are commonly.
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       Measured in 15 and 30 second blocks. On the web, we can engage a
       visitor for long periods of time. The message becomes as long as
       the customer is prepared to hear it. 4. Personalized The keyword
       tells you a lot about visitor intent. “Luxury travel France” is
       a highly targeted term that suggests a lot about the visitor
       i.e. their level of spend and tastes. If we build keyword lists
       and themes associated with this term, we can personalize the
       sales message using various landing pages that talk specifically
       to the needs of the visitor. Examples might include “Five Star
       Hotels”, “Luxury Car Hire”, “Best Restaurants In Paris”, and so
       on. Each time they click a link, or reveal a bit more about
       themselves,we can start to personalize.
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