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#Post#: 27--------------------------------------------------
Preponderant factor for the company
By: SK Rubina Rubi Date: September 14, 2023, 5:21 am
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Speaking of testing, let's understand a little about the
elasticity test: Here, we have a clear example of how much the
lowest to the most expensive product costs, and how much each
one converts and brings in return. In the table above we see
that charging $50 or $100 will give the same return as if the
product cost $5. However, the best price is R$10. Upselling
strategy Designing a grid of plans that favors upselling:
Superlógica brought the “bait” plan close to the pricing of the
competitor’s plan.
For a small difference, the customer could opt for a plan with
many more features. For Superlógica, the popular plan was the
ideal plan to be sold, as Phone Number List
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it truly raised the average ticket.
Never sell below your average ticket, always try to sell higher,
delivering a superior offer. Another was having plans with very
different values. From popular to upsell, there was a gulf.
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The customer who was in the popular market realized the value of
the product. From upsell to enterprise, there are some extremely
relevant factors to include in your pricing grid. Larger
customers began to demand software that was different from the
software used by small businesses. In addition to the grid of
plans, to favor the average ticket, we created axes for
upselling. That is, if an upsell account offered 10 users, and
the customer needed more, he should hire more users to meet his
needs. We limit the number of users to create these scales and
monitor the company's growth.
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