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       #Post#: 281--------------------------------------------------
       In its primitive form it indicated 
   DIR By: Arfan hossen
       Date: September 14, 2023, 5:44 am
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       But it was only in the early s thanks to the spread of
       enterprise grade data analytics tools that giants like eBay and
       Amazon began to exploit data to predict customer behavior. With
       the arrival of big data a decade later predictive analytics
       began to inform any marketing strategy . The emergence of
       machine learning and artificial intelligence has recently
       accelerated their adoption exponentially.
       Predictive marketing is all around us it is now a question of
       exploiting it to achieve our objectives. Back to index
       Predictive marketing evolution and objectives Phone Number List
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       Predictive marketing is a powerful but
       rather complex tool which uses sophisticated algorithms and
       constantly evolving data mining techniques . The concept behind
       predictive marketing has been around for years.
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       The segmentation of the target based on behavior forecasts
       common characteristics that suggest a certain alignment in
       purchasing behavior. Over time marketers began to use more
       sophisticated techniques such as lifecycle based customer
       profiling the basis of lifecycle marketing and began to predict
       customers needs and wants before the customers themselves were
       aware of it.
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