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       #Post#: 93--------------------------------------------------
       The reverse is true for wine
       By: Shovo Ray Date: September 2, 2023, 10:30 pm
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       Usage Segmentation: a group of people who buy certain volumes,
       or at specific frequencies. For example, a group of people might
       dine out regularly, vs those who only do so occasionally. The
       message to each group would be different. Lifestyle
       segmentation: a group of people who may share the same hobbies,
       or live a certain way. For example, a group of people who
       collect art, or a group of people who are socialites. The aim is
       to find a well-defined market opportunity that is still large
       enough to be financially viable. If one segment is not big
       enough, a business may combine segments - say, young people
       (demographic) who want whiter teeth benefit.
       The marketing for this combined segment would be different - and
       significantly more focused - that the more general “those who
       want whiter teeth” (benefit) market segment, alone. How does
       this apply to search and internet marketing in general? It’s all
       about knowing your customer. “Knowing the customer” is an Phone
       Number Data
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       easy thing to say, and
       something of a cliche, but these marketing concepts can help
       provide us with a structured framework within which to test our
       assumptions. Perhaps that landing page I’ve been working on
       isn’t really working out. Could it be because I haven’t
       segmented enough? Have I gone too broad in my appeal.
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       Am I talking the language of benefits when I should really be
       focusing on usage factors? What happens if I combine
       “demographics” with “occassion”? Niches Niches are similar to
       segments, but even more tightly defined based on unique needs.
       For example, “search engine marketing education” is a niche that
       doesn’t really fit usefully within segments such as
       demographics, lifestyle or occasion. The advantage of niche
       targeting is that you may have few competitors and you may be
       able to charge high margins, as there is a consumer need, but
       very few people offer what you do. The downside is that the
       niche could weaken, move, or disappear.
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