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#Post#: 21--------------------------------------------------
Xiaomi didn't copy the MacBook Air, yet
By: admin Date: December 30, 2014, 9:56 am
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HTML https://cdn3.vox-cdn.com/thumbor/Kta4I8QE4odroBtUOZJ8urx2GYM=/0x62:660x433/1200x675/cdn0.vox-cdn.com/uploads/chorus_image/image/44424280/xiaomilaptop.0.0.jpg
Yesterday, a number of tech sites wrote stories about the
picture above, claiming that it showed an as-yet-unreleased
laptop made by Chinese smartphone firm Xiaomi. "And, to no one's
surprise" they said, "it looks just like a MacBook Air."
Unfortunately, the story was wrong. A Xiaomi spokesperson denied
that the laptop was theirs and others have pointed out that the
image actually shows a genuine fake: an unapologetic MacBook Air
rip-off built by some anonymous white label firm which
troublemakers had photoshopped Xiaomi’s logo onto.
The problem here isn’t whether or not Xiaomi copies Apple’s
design (it definitely does — we wrote about this exact issue
yesterday). The problem is that, in the eyes of the Western
media, Xiaomi's copying has become the company’s defining
narrative. So much so that a quick photoshop can create a story
out of thin air, even when pretty much every company in the
laptop industry has been taking the MacBook as the standard to
beat for years (though, yes, if this story had been real it
would have been a particularly egregious example.)
At the moment, Xiaomi has no reason to care what Western
consumers or the Western media think about it (we're not their
customers). But if it ever wants to move out of China and start
selling in countries where intellectual property rights are
taken seriously, it’s going to have to make some changes, just
like Samsung did. This doesn't just mean changing the media's
narrative of course — it means hiring some decent designers, too
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