Subj : GTA 5 was so successful because...
To   : All
From : Blue White
Date : Mon May 18 2026 10:33:00

Grand Theft Auto CEO believes GTA 5 was so successful because it's a 'highly 
social' experience

Date:
Mon, 18 May 2026 11:16:55 +0000

Take-Two CEO Strass Zelnick has discussed the success of Grand Theft Auto 5 
in a new interview.  He attributed its endurance to its "highly social" online
mode and frequent updates.  The comments come ahead of the release of Grand
Theft Auto 6 in November.

Take-Two Interactive CEO Strauss Zelnick has reflected on the
success of Grand Theft Auto 5 and believes that players keep coming back to 
the game because it's a frequently updated, social experience. 

Speaking in a new interview with podcaster David Senra, Zelnick said that 
"most people believe" that GTA is "the most valuable entertainment IP ever 
created," and revealed that the total revenue from the latest instalment, GTA 
5 , is "a lot." The game, released back in 2013, has sold more than 225 
million copies and is frequently touted as one of the best-selling video 
games of all time. It still has tens of thousands of players today, often 
appearing among the most-played titles on popular PC gaming platform Steam . 

According to Zelnick, "the reason people keep playing is because it's 
constantly updated"  referring to GTA 5 's ever-evolving multiplayer 
offering, Grand Theft Auto Online . "The most recent content pack was 
awesome," he added. 

"You can actually talk and connect and play together," he continued. "People 
don't realize that online games are highly social experiences." 

To illustrate his point, Zelnick also shared an anecdote about his elderly 
mother playing the card game bridge online, chatting with other players she 
has never met. 

The comments come ahead of the highly anticipated launch of the next GTA 
game, Grand Theft Auto 6 , on November 19, 2026. It is expected to generate 
billions of dollars in revenue and sell millions of copies in a matter of 
days.

Link to news story:
https://www.techradar.com/gaming/grand-theft-auto-ceo-believes-gta-5-was-so-su
ccessful-because-its-a-highly-social-experience

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