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Apple's greatest ad star now says you should buy a PC

   Justin Long, he of the seminal "Get A Mac" campaign, takes Intel's
   money to mock MacBooks. Is this a good strategy for Intel? Especially
   as Long has already shilled for Huawei.

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     *
     *
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   [64]Chris Matyszczyk

   By [65]Chris Matyszczyk for [66]Technically Incorrect | March 17, 2021
   -- 16:22 GMT (09:22 PDT) | Topic: [67]Apple
   screen-shot-2021-03-17-at-8-35-51-am.png

   Telling a Long tale?
   Screenshot by ZDNet

   Actors. You never want to believe them too much.

more Technically Incorrect

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     * [71]A QR code on your gravestone? It's dead serious

   When you suddenly discover who they really are -- flawed people just
   like you -- the pain may be too great.

   I can imagine, then, that several [72]Apple fanpersons across the world
   are weeping into their long beards on seeing Justin Long, the very
   symbol of Apple's greatest times, turn on the company for a few
   shillings more.

   Should you be old enough to recall, Long was the youthful, relaxed
   embodiment of the Mac who mocked John Hodgman's Bill Gates in [73]the
   seminal "Get A Mac" campaign.

   Now, [74]Intel has paid him what one can imagine is more than a few
   bills to spit on everything Apple stands for. Well, its latest
   [75]MacBooks, at least.

   [76]In a series of new ads, Long claims he's "just a real person." We
   know that's inaccurate. He was surely only hired for his previous
   advertising exploits which were, in their way, quite unreal.

   Still, here he is pointing out so many of the MacBooks' flaws. Their
   inflexibility, for example.

   Or their allegedly poor gaming capabilities.

   Or their utter lack of imagination.

   How about their lack of a touchscreen?

   There's even their sad ability to only allow one monitor to be plugged
   in.

   Those MacBooks really are awful, aren't they? Why would anyone ever buy
   one?

   Each argument is, of course, quite sound. Even if the underpinning is
   Intel's anger about Apple [77]creating its own M1 chip and suddenly
   leaving Intel outside.

ZDNet Recommends

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   New year, new laptop? These are the devices that should be at or near
   the top of your shortlist.

   [80]Read More

   Still, I worry.

   Is Long really the best presenter for a company trying to look brave,
   sprightly, and not hurt at all? The Get A Mac campaign ended 11 years
   ago. How many of those who want to convert to the PC way remember him
   at all?

   Worse, Long has already snorted at Apple before. Four years ago, [81]he
   became the spokesman for, oh, Huawei. Does anyone remember that foray
   into the resistance?

   Moreover, how often do famous tech spokespeople switch brands to even
   greater success?

   Remember Paul Marcarelli? He was the nice man in glasses who kept
   saying "Can you hear me now?" on behalf of Verizon. He [82]reappeared
   as the frontman for Sprint. Did that go swimmingly?

   Marcarelli then [83]went on to complain that life in corporate America
   made employees feel dispensable. Which is surely true.

   But does it make famous spokespeople more persuasive, wherever they go
   and whatever they say? I have my doubts.

   IFRAME:
   [84]https://open.spotify.com/embed-podcast/episode/0KolIUZ4xuECdm1x8sqa
   vk

Apple

     * [85]Apple's greatest ad star now says you should buy a PC
     * [86]iPhone 13: Leaks, rumors, and everything else we know so far
     * [87]The best iPad: Which iPad model should you buy?
     * [88]Apple wants you to try to wreck your iPhone 12
     * [89]Which iPhone 12? How to choose the iPhone model that's right
       for you
     * [90]The best Mac cleaners: Our favorite cleaning and optimization
       tools
     * [91]Apple really got annoyed when I opened Microsoft Edge (ZDNet
       YouTube)

Related Topics:

   [92]Intel [93]iPhone [94]Hardware [95]Mobility [96]Smartphones
   [97]Tablets
     *
     *
     *
     *
     *
     *
     *

   [98]Chris Matyszczyk

   By [99]Chris Matyszczyk for [100]Technically Incorrect | March 17, 2021
   -- 16:22 GMT (09:22 PDT) | Topic: [101]Apple
   [102]Show Comments
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Join Discussion

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More from Chris Matyszczyk

     * Mobility
       [107]She bought an iPhone and returned it. AT&T kept charging her
       for it
     * Enterprise Software
       [108]Realtors keep pestering me. They say their software knows who
       I really am
     * Enterprise Software
       [109]American Airlines just revealed the future (you may feel very
       uncomfortable)
     * Enterprise Software
       [110]Does it keep COVID-19 out of buildings? Or is it really a
       facial recognition tool?

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